TY - JOUR

T1 - A framework for business model development in technology-driven start-ups

AU - Albøge, Kristian Groth

AU - Andersen, Jesper Gyldenlev

AU - Lueg, Rainer

AU - Nielsen, Kristian Posselt

PY - 2015

Y1 - 2015

N2 - We propose a framework to explain how business models developin technology-driven start-up companies using a case study fromScandinavia. We suggest that existing frameworks assume a lineardecision process that ignores the company’s course of experimentingunder environmental uncertainty. Our proposed framework acknowledgeshow a start-up makes several iterative and path-dependentdecisions to create several business model prototypes beforeeventually making the irreversible strategic choice of which one toimplement.

AB - We propose a framework to explain how business models developin technology-driven start-up companies using a case study fromScandinavia. We suggest that existing frameworks assume a lineardecision process that ignores the company’s course of experimentingunder environmental uncertainty. Our proposed framework acknowledgeshow a start-up makes several iterative and path-dependentdecisions to create several business model prototypes beforeeventually making the irreversible strategic choice of which one toimplement.

KW - Management studies

KW - Business Model development

KW - start-up

KW - framework

KW - decision making

KW - environmental uncertainty

KW - planning

KW - Geschäftsmodellentwicklung

KW - junge Unternehmen

KW - Analyserahmen

KW - Entscheidungsfindung

KW - Umweltunsicherheit

U2 - 10.5771/0042-059X-2015-1-67

DO - 10.5771/0042-059X-2015-1-67

M3 - Journal articles

VL - 69

SP - 67

EP - 80

JO - Die Unternehmung

JF - Die Unternehmung

SN - 0042-059X

IS - 1

ER -