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Journal of Consumer Behaviour, ‎1472-0817

Journal

Publications (2)

Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types

Research output: Journal contributions › Journal articles › Research › peer-review

Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?

Research output: Journal contributions › Journal articles › Research › peer-review

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