uFood: Concept for a Serious Moral Game on Social-Media Marketing

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

uFood: Concept for a Serious Moral Game on Social-Media Marketing. / Katsarov, Johannes; Blanco Hoppmann, Yolanda; Rabener, Tammo et al.
Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla. https://moralityplay.org/2023/07/10/morality-play-2023-papers/, 2023. p. 1-11.

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Katsarov, J, Blanco Hoppmann, Y, Rabener, T, Tran, L, Drews, P & Trittin-Ulbrich, H 2023, uFood: Concept for a Serious Moral Game on Social-Media Marketing. in Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla. https://moralityplay.org/2023/07/10/morality-play-2023-papers/, pp. 1-11. <https://moralityplay.org/2023/07/10/morality-play-2023-papers/>

APA

Katsarov, J., Blanco Hoppmann, Y., Rabener, T., Tran, L., Drews, P., & Trittin-Ulbrich, H. (2023). uFood: Concept for a Serious Moral Game on Social-Media Marketing. In Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla (pp. 1-11). https://moralityplay.org/2023/07/10/morality-play-2023-papers/

Vancouver

Katsarov J, Blanco Hoppmann Y, Rabener T, Tran L, Drews P, Trittin-Ulbrich H. uFood: Concept for a Serious Moral Game on Social-Media Marketing. In Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla. https://moralityplay.org/2023/07/10/morality-play-2023-papers/. 2023. p. 1-11

Bibtex

@inbook{1a3c3b9959c04ceeb599e8b001a74761,
title = "uFood: Concept for a Serious Moral Game on Social-Media Marketing",
abstract = "Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. In this paper, we present the game{\textquoteright}s educational strategy before the background of findings from moral psychology and studies of game-based learning. A central question was whether to employ a “no-warning” strategy with or without immediate feedback on ethical dimensions of decision making. It is an open research question, which of these strategies could be more promising. Therefore, we have decided to develop two versions of the game for experimental purposes.",
author = "Johannes Katsarov and {Blanco Hoppmann}, Yolanda and Tammo Rabener and Lisa Tran and Paul Drews and Hannah Trittin-Ulbrich",
year = "2023",
month = jun,
day = "19",
language = "English",
pages = "1--11",
booktitle = "Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla",

}

RIS

TY - CHAP

T1 - uFood: Concept for a Serious Moral Game on Social-Media Marketing

AU - Katsarov, Johannes

AU - Blanco Hoppmann, Yolanda

AU - Rabener, Tammo

AU - Tran, Lisa

AU - Drews, Paul

AU - Trittin-Ulbrich, Hannah

PY - 2023/6/19

Y1 - 2023/6/19

N2 - Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. In this paper, we present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning. A central question was whether to employ a “no-warning” strategy with or without immediate feedback on ethical dimensions of decision making. It is an open research question, which of these strategies could be more promising. Therefore, we have decided to develop two versions of the game for experimental purposes.

AB - Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. In this paper, we present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning. A central question was whether to employ a “no-warning” strategy with or without immediate feedback on ethical dimensions of decision making. It is an open research question, which of these strategies could be more promising. Therefore, we have decided to develop two versions of the game for experimental purposes.

M3 - Article in conference proceedings

SP - 1

EP - 11

BT - Proceedings of Morality Play Workshop at DiGRA 2023 in Sevilla

CY - https://moralityplay.org/2023/07/10/morality-play-2023-papers/

ER -