Standard
uFood: Concept for a Serious Moral Game on Social-Media Marketing. /
Katsarov, Johannes; Rabener, Tammo; Wagenbach, Tim et al.
Games and Learning Alliance: 13th International Conference, GALA 2024. ed. / Avo Schönbohm; Francesco Bellotti; Antonio Buchiarone; Francesca de Rosa; Manuel Ninaus; Alf Wang; Vanissa Wanick; Pierpaolo Dondio. Cham: Springer Schweiz, 2025. p. 355-360.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Harvard
Katsarov, J, Rabener, T, Wagenbach, T, Zakharova, E, Blanco Hoppmann, Y, Tran, L
, Drews, P & Trittin-Ulbrich, H 2025,
uFood: Concept for a Serious Moral Game on Social-Media Marketing. in A Schönbohm, F Bellotti, A Buchiarone, F de Rosa, M Ninaus, A Wang, V Wanick & P Dondio (eds),
Games and Learning Alliance: 13th International Conference, GALA 2024. Springer Schweiz, Cham, pp. 355-360, 13th International Conference - GALA 2024, Berlin, Berlin, Germany,
20.11.24.
https://doi.org/10.1007/978-3-031-78269-5_35
APA
Katsarov, J., Rabener, T., Wagenbach, T., Zakharova, E., Blanco Hoppmann, Y., Tran, L.
, Drews, P., & Trittin-Ulbrich, H. (2025).
uFood: Concept for a Serious Moral Game on Social-Media Marketing. In A. Schönbohm, F. Bellotti, A. Buchiarone, F. de Rosa, M. Ninaus, A. Wang, V. Wanick, & P. Dondio (Eds.),
Games and Learning Alliance: 13th International Conference, GALA 2024 (pp. 355-360). Springer Schweiz. Advance online publication.
https://doi.org/10.1007/978-3-031-78269-5_35
Vancouver
Katsarov J, Rabener T, Wagenbach T, Zakharova E, Blanco Hoppmann Y, Tran L et al.
uFood: Concept for a Serious Moral Game on Social-Media Marketing. In Schönbohm A, Bellotti F, Buchiarone A, de Rosa F, Ninaus M, Wang A, Wanick V, Dondio P, editors, Games and Learning Alliance: 13th International Conference, GALA 2024. Cham: Springer Schweiz. 2025. p. 355-360 Epub 2024 Dec 18. doi: 10.1007/978-3-031-78269-5_35
Bibtex
@inbook{1a3c3b9959c04ceeb599e8b001a74761,
title = "uFood: Concept for a Serious Moral Game on Social-Media Marketing",
abstract = "Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game{\textquoteright}s educational strategy before the background of findings from moral psychology and studies of game-based learning.",
keywords = "Informatics, Business informatics",
author = "Johannes Katsarov and Tammo Rabener and Tim Wagenbach and Evgeniya Zakharova and {Blanco Hoppmann}, Yolanda and Lisa Tran and Paul Drews and Hannah Trittin-Ulbrich",
note = "{\textcopyright} 2025 The Author(s), under exclusive license to Springer Nature Switzerland AG; 13th International Conference - GALA 2024, GALA 2024 ; Conference date: 20-11-2024 Through 22-11-2024",
year = "2024",
month = dec,
day = "18",
doi = "10.1007/978-3-031-78269-5_35",
language = "English",
isbn = "978-3-031-78268-8",
pages = "355--360",
editor = "Avo Sch{\"o}nbohm and Francesco Bellotti and Antonio Buchiarone and {de Rosa}, Francesca and Manuel Ninaus and Alf Wang and Vanissa Wanick and Pierpaolo Dondio",
booktitle = "Games and Learning Alliance",
publisher = "Springer Schweiz",
address = "Switzerland",
url = "https://conf.seriousgamessociety.org/",
}
RIS
TY - CHAP
T1 - uFood: Concept for a Serious Moral Game on Social-Media Marketing
AU - Katsarov, Johannes
AU - Rabener, Tammo
AU - Wagenbach, Tim
AU - Zakharova, Evgeniya
AU - Blanco Hoppmann, Yolanda
AU - Tran, Lisa
AU - Drews, Paul
AU - Trittin-Ulbrich, Hannah
N1 - Conference code: 13
PY - 2024/12/18
Y1 - 2024/12/18
N2 - Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning.
AB - Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning.
KW - Informatics
KW - Business informatics
U2 - 10.1007/978-3-031-78269-5_35
DO - 10.1007/978-3-031-78269-5_35
M3 - Article in conference proceedings
SN - 978-3-031-78268-8
SP - 355
EP - 360
BT - Games and Learning Alliance
A2 - Schönbohm, Avo
A2 - Bellotti, Francesco
A2 - Buchiarone, Antonio
A2 - de Rosa, Francesca
A2 - Ninaus, Manuel
A2 - Wang, Alf
A2 - Wanick, Vanissa
A2 - Dondio, Pierpaolo
PB - Springer Schweiz
CY - Cham
T2 - 13th International Conference - GALA 2024
Y2 - 20 November 2024 through 22 November 2024
ER -
