The times they are a-changin’: The digital transformation of ‘classic’ counter-public spheres
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In: Casopis za upravljanje komuniciranjem, Vol. 7, No. 23, 2012, p. 5-22.
Research output: Journal contributions › Journal articles › Research
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TY - JOUR
T1 - The times they are a-changin’
T2 - The digital transformation of ‘classic’ counter-public spheres
AU - Wimmer, Jeffrey
PY - 2012
Y1 - 2012
N2 - Through digitalization the operating conditions of activists have radically changed. Against this background, a theoretical framework is provided to serve as a basis for a deeper understanding and empirical analysis of this structural change of counter-public spheres: On the social macro-level alternative media with a broader and in principle disperse audience, on the organizational meso-level collective mobilizations, which can grasped as participatory public spheres, and on a individual micro-level myriad forms and manifestations of media activism. In an over-saturated media environment (net) campaigning constitutes more and more the essential communicative connection between counter-public spheres and their internal as well as external audiences, thus establishing a successful issue-orientated network. A synopsis of literature shows, that the process of digitalization and emergence of campaigning has not only amplifying but also unintended negative effects for the production, representation and appropriation of counter-publicity.
AB - Through digitalization the operating conditions of activists have radically changed. Against this background, a theoretical framework is provided to serve as a basis for a deeper understanding and empirical analysis of this structural change of counter-public spheres: On the social macro-level alternative media with a broader and in principle disperse audience, on the organizational meso-level collective mobilizations, which can grasped as participatory public spheres, and on a individual micro-level myriad forms and manifestations of media activism. In an over-saturated media environment (net) campaigning constitutes more and more the essential communicative connection between counter-public spheres and their internal as well as external audiences, thus establishing a successful issue-orientated network. A synopsis of literature shows, that the process of digitalization and emergence of campaigning has not only amplifying but also unintended negative effects for the production, representation and appropriation of counter-publicity.
KW - Media and communication studies
U2 - 10.5937/comman1223005W
DO - 10.5937/comman1223005W
M3 - Journal articles
VL - 7
SP - 5
EP - 22
JO - Casopis za upravljanje komuniciranjem
JF - Casopis za upravljanje komuniciranjem
SN - 1452-7405
IS - 23
ER -