TY - JOUR

T1 - The times they are a-changin’

T2 - The digital transformation of ‘classic’ counter-public spheres

AU - Wimmer, Jeffrey

PY - 2012

Y1 - 2012

N2 - Through digitalization the operating conditions of activists have radically changed. Against this background, a theoretical framework is provided to serve as a basis for a deeper understanding and empirical analysis of this structural change of counter-public spheres: On the social macro-level alternative media with a broader and in principle disperse audience, on the organizational meso-level collective mobilizations, which can grasped as participatory public spheres, and on a individual micro-level myriad forms and manifestations of media activism. In an over-saturated media environment (net) campaigning constitutes more and more the essential communicative connection between counter-public spheres and their internal as well as external audiences, thus establishing a successful issue-orientated network. A synopsis of literature shows, that the process of digitalization and emergence of campaigning has not only amplifying but also unintended negative effects for the production, representation and appropriation of counter-publicity.

AB - Through digitalization the operating conditions of activists have radically changed. Against this background, a theoretical framework is provided to serve as a basis for a deeper understanding and empirical analysis of this structural change of counter-public spheres: On the social macro-level alternative media with a broader and in principle disperse audience, on the organizational meso-level collective mobilizations, which can grasped as participatory public spheres, and on a individual micro-level myriad forms and manifestations of media activism. In an over-saturated media environment (net) campaigning constitutes more and more the essential communicative connection between counter-public spheres and their internal as well as external audiences, thus establishing a successful issue-orientated network. A synopsis of literature shows, that the process of digitalization and emergence of campaigning has not only amplifying but also unintended negative effects for the production, representation and appropriation of counter-publicity.

KW - Media and communication studies

U2 - 10.5937/comman1223005W

DO - 10.5937/comman1223005W

M3 - Journal articles

VL - 7

SP - 5

EP - 22

JO - Casopis za upravljanje komuniciranjem

JF - Casopis za upravljanje komuniciranjem

SN - 1452-7405

IS - 23

ER -