The impact of introductions in telephone surveys
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Telephone Surveys in Europe: Research and Practice. ed. / Sabine Häder; Michael Häder; Mike Kühne. Berlin, Heidelberg: Springer, 2013. p. 265-274.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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TY - CHAP
T1 - The impact of introductions in telephone surveys
AU - Meier, Gerd
PY - 2013/8/1
Y1 - 2013/8/1
N2 - Introduction: Over the last decades, response rates XE "response rates" in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: Where have all the respondents gone? All participants observed a serious loss in respondents' cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today's world.
AB - Introduction: Over the last decades, response rates XE "response rates" in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: Where have all the respondents gone? All participants observed a serious loss in respondents' cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today's world.
KW - Business psychology
UR - http://www.scopus.com/inward/record.url?scp=84929571024&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-25411-6_17
DO - 10.1007/978-3-642-25411-6_17
M3 - Contributions to collected editions/anthologies
AN - SCOPUS:84929571024
SN - 3642254101
SN - 9783642254109
SP - 265
EP - 274
BT - Telephone Surveys in Europe
A2 - Häder, Sabine
A2 - Häder, Michael
A2 - Kühne, Mike
PB - Springer
CY - Berlin, Heidelberg
ER -