A New Generation of CAPI: New Input Techniques and Multi-Media-Features: Is there any improvement in the data?
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Authors
We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second factor and tested if there was a difference in the number of answers between self-administered interviews and interviews conducted by interviewers. We used interviewers who had high typing skills because we thought that the difference between paper-and-pencil interviews and keyboard interviews would disappear when people keying in the data have high typing skills
Original language | English |
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Title of host publication | Market Research and Information Technology. Application and Innovation |
Editors | Bill Blyth |
Number of pages | 14 |
Place of Publication | Amsterdam |
Publisher | European Society for Opinion and Market Research (ESOMAR) |
Publication date | 01.08.1998 |
Pages | 57-70 |
ISBN (print) | 92-831-1281-4 |
Publication status | Published - 01.08.1998 |
Externally published | Yes |
- Business psychology - data Collection, New technologies, Research Design