The impact of introductions in telephone surveys

Publikation: Beiträge in SammelwerkenAufsätze in SammelwerkenForschungbegutachtet

Standard

The impact of introductions in telephone surveys. / Meier, Gerd.
Telephone Surveys in Europe: Research and Practice. Hrsg. / Sabine Häder; Michael Häder; Mike Kühne. Berlin, Heidelberg: Springer, 2013. S. 265-274.

Publikation: Beiträge in SammelwerkenAufsätze in SammelwerkenForschungbegutachtet

Harvard

Meier, G 2013, The impact of introductions in telephone surveys. in S Häder, M Häder & M Kühne (Hrsg.), Telephone Surveys in Europe: Research and Practice. Springer, Berlin, Heidelberg, S. 265-274. https://doi.org/10.1007/978-3-642-25411-6_17

APA

Meier, G. (2013). The impact of introductions in telephone surveys. In S. Häder, M. Häder, & M. Kühne (Hrsg.), Telephone Surveys in Europe: Research and Practice (S. 265-274). Springer. https://doi.org/10.1007/978-3-642-25411-6_17

Vancouver

Meier G. The impact of introductions in telephone surveys. in Häder S, Häder M, Kühne M, Hrsg., Telephone Surveys in Europe: Research and Practice. Berlin, Heidelberg: Springer. 2013. S. 265-274 doi: 10.1007/978-3-642-25411-6_17

Bibtex

@inbook{0f3560d213894aec9147f39c2c3e69f3,
title = "The impact of introductions in telephone surveys",
abstract = "Introduction: Over the last decades, response rates XE {"}response rates{"} in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: Where have all the respondents gone? All participants observed a serious loss in respondents' cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today's world.",
keywords = "Business psychology",
author = "Gerd Meier",
year = "2013",
month = aug,
day = "1",
doi = "10.1007/978-3-642-25411-6_17",
language = "English",
isbn = "3642254101",
pages = "265--274",
editor = "Sabine H{\"a}der and Michael H{\"a}der and Mike K{\"u}hne",
booktitle = "Telephone Surveys in Europe",
publisher = "Springer",
address = "Germany",

}

RIS

TY - CHAP

T1 - The impact of introductions in telephone surveys

AU - Meier, Gerd

PY - 2013/8/1

Y1 - 2013/8/1

N2 - Introduction: Over the last decades, response rates XE "response rates" in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: Where have all the respondents gone? All participants observed a serious loss in respondents' cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today's world.

AB - Introduction: Over the last decades, response rates XE "response rates" in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: Where have all the respondents gone? All participants observed a serious loss in respondents' cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today's world.

KW - Business psychology

UR - http://www.scopus.com/inward/record.url?scp=84929571024&partnerID=8YFLogxK

U2 - 10.1007/978-3-642-25411-6_17

DO - 10.1007/978-3-642-25411-6_17

M3 - Contributions to collected editions/anthologies

AN - SCOPUS:84929571024

SN - 3642254101

SN - 9783642254109

SP - 265

EP - 274

BT - Telephone Surveys in Europe

A2 - Häder, Sabine

A2 - Häder, Michael

A2 - Kühne, Mike

PB - Springer

CY - Berlin, Heidelberg

ER -

DOI

Zuletzt angesehen

Publikationen

  1. Hybrid-SQuAD: Hybrid Scholarly Question Answering Dataset
  2. Validität des NEPS-Mathematiktests für die neunte Klasse
  3. Die Bedeutung der sprachlichen Bildung im Fachunterricht
  4. Daten gewinnen, darstellen, verarbeiten und interpretieren
  5. Personality Effects on Children’s Speech in Everyday Life
  6. Geschlechtsspezifisches Anti-Stress-Training in der Schule
  7. Covid Arts - The Show Must Go On(line) - Music in Quarantine
  8. Lernen von älteren oder Lernen durch jüngere Geschwister?
  9. The Oligarch A Contribution to the Professional Customer
  10. Chemie-Lernen im Unterricht an Schulen für Hörgeschädigte
  11. Das räumliche Vorstellungsvermögen von Grundschulkindern
  12. Dimensionierung des Sachtextverständnisses durch Aufgaben
  13. Außervertragliche Haftung der EG, administratives Unrecht
  14. Rechtsrahmen der Europäischen Gemeinschaft für den Export
  15. Gemeinschaftsrechtlicher Staatshaftungsanspruch, allgemein
  16. Cultural Consumption Analysis: Beyond Structure and Agency
  17. Stadtkronenpolitik durch Museen, Konzerthäuser und Theater
  18. Die völkerstrafrechtliche Unterlassungverantwortlichkeit
  19. The World Court’s Influence on Contemporary Investment Law
  20. Do Minority Cabinets Govern More Flexibly and Inclusively?
  21. EU-Projekt "Ambassadors for Women and Science - Pallas Athene"
  22. Institutional change in the German higher education system
  23. Internationales Kartell- und Fusionskontrollverfahrensrecht
  24. Internationales Kartell- und Fusionskontrollverfahrensrecht
  25. Außervertragliche Haftung der EG, Verjährung des Anspruchs
  26. Gemeinschaftsrechtlicher Staatshaftungsanspruch, Kausalität
  27. Internationales Kartell- und Fusionskontrollverfahrensrecht
  28. Good Practice: Reader für guten Nachhaltigkeitsjournalismus
  29. Die Heilige Sippe und die Mediengeschichte des Triptychons
  30. Democratic representation in transnational citizens’ forums?