SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling for Sustainability
Research output: Contributions to collected editions/works › Chapter › peer-review
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SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling for Sustainability. / Fücker, Sonja; Fischer, Daniel; Selm, Hanna et al.
Narrating Sustainability through Storytelling. ed. / Daniel Fischer; Sonja Fücker; Hanna Selm; Anna Sundermann. Taylor and Francis Inc., 2022. p. 45-60.Research output: Contributions to collected editions/works › Chapter › peer-review
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TY - CHAP
T1 - SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling for Sustainability
AU - Fücker, Sonja
AU - Fischer, Daniel
AU - Selm, Hanna
AU - Sundermann, Anna
PY - 2022/12/8
Y1 - 2022/12/8
N2 - This chapter looks at how SusTelling is perceived and interpreted by young adults, and how storytelling can affect the need for information, media preferences, and the demand for better and more interesting communication formats – especially for young adults. Based on an explorative study, participants received a variety of media messages, ranging in modality and sustainability topic, after which they were asked how they experienced engaging with the content. Based on the results of this study, this chapter discusses elements of SusTelling that are important for making successful sustainability narratives in the target group of young adults, highlighting that SusTelling should be authentic and experiential, plausible and realistic, as well as differentiated and rich in perspective. Subsequently, a typology for the reception of SusTelling is assessed, distinguishing between explorers, visionaries, and enlighteners, who differ in reception mode and reception effects. At the end of this chapter, some limitations are discussed.
AB - This chapter looks at how SusTelling is perceived and interpreted by young adults, and how storytelling can affect the need for information, media preferences, and the demand for better and more interesting communication formats – especially for young adults. Based on an explorative study, participants received a variety of media messages, ranging in modality and sustainability topic, after which they were asked how they experienced engaging with the content. Based on the results of this study, this chapter discusses elements of SusTelling that are important for making successful sustainability narratives in the target group of young adults, highlighting that SusTelling should be authentic and experiential, plausible and realistic, as well as differentiated and rich in perspective. Subsequently, a typology for the reception of SusTelling is assessed, distinguishing between explorers, visionaries, and enlighteners, who differ in reception mode and reception effects. At the end of this chapter, some limitations are discussed.
KW - Sustainability sciences, Communication
UR - http://www.scopus.com/inward/record.url?scp=85141164262&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/5db2f50a-e826-3d07-94c1-5772f30a29e0/
U2 - 10.4324/9781003326144-6
DO - 10.4324/9781003326144-6
M3 - Chapter
AN - SCOPUS:85141164262
SN - 9781032352695
SN - 9781032352701
SP - 45
EP - 60
BT - Narrating Sustainability through Storytelling
A2 - Fischer, Daniel
A2 - Fücker, Sonja
A2 - Selm, Hanna
A2 - Sundermann, Anna
PB - Taylor and Francis Inc.
ER -