TY - CHAP

T1 - SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling for Sustainability

AU - Fücker, Sonja

AU - Fischer, Daniel

AU - Selm, Hanna

AU - Sundermann, Anna

PY - 2022/12/8

Y1 - 2022/12/8

N2 - This chapter looks at how SusTelling is perceived and interpreted by young adults, and how storytelling can affect the need for information, media preferences, and the demand for better and more interesting communication formats – especially for young adults. Based on an explorative study, participants received a variety of media messages, ranging in modality and sustainability topic, after which they were asked how they experienced engaging with the content. Based on the results of this study, this chapter discusses elements of SusTelling that are important for making successful sustainability narratives in the target group of young adults, highlighting that SusTelling should be authentic and experiential, plausible and realistic, as well as differentiated and rich in perspective. Subsequently, a typology for the reception of SusTelling is assessed, distinguishing between explorers, visionaries, and enlighteners, who differ in reception mode and reception effects. At the end of this chapter, some limitations are discussed.

AB - This chapter looks at how SusTelling is perceived and interpreted by young adults, and how storytelling can affect the need for information, media preferences, and the demand for better and more interesting communication formats – especially for young adults. Based on an explorative study, participants received a variety of media messages, ranging in modality and sustainability topic, after which they were asked how they experienced engaging with the content. Based on the results of this study, this chapter discusses elements of SusTelling that are important for making successful sustainability narratives in the target group of young adults, highlighting that SusTelling should be authentic and experiential, plausible and realistic, as well as differentiated and rich in perspective. Subsequently, a typology for the reception of SusTelling is assessed, distinguishing between explorers, visionaries, and enlighteners, who differ in reception mode and reception effects. At the end of this chapter, some limitations are discussed.

KW - Sustainability sciences, Communication

UR - http://www.scopus.com/inward/record.url?scp=85141164262&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/5db2f50a-e826-3d07-94c1-5772f30a29e0/

U2 - 10.4324/9781003326144-6

DO - 10.4324/9781003326144-6

M3 - Chapter

AN - SCOPUS:85141164262

SN - 9781032352695

SN - 9781032352701

SP - 45

EP - 60

BT - Narrating Sustainability through Storytelling

A2 - Fischer, Daniel

A2 - Fücker, Sonja

A2 - Selm, Hanna

A2 - Sundermann, Anna

PB - Taylor and Francis Inc.

ER -