TY - JOUR

T1 - Sustainability Innovation Contests

T2 - Evaluating Contributions with an Eco Impact-Innovativeness Typology

AU - Hansen, Erik G.

AU - Bullinger, Angelika C.

AU - Reichwald, Ralf

PY - 2011/10

Y1 - 2011/10

N2 - Companies operating in business-to-consumer markets have been increasingly pressured to transcend the focus on economic and technological innovations and to address more environmental-friendly and socially desirable products and services, i.e. to engage in Sustainability-oriented Innovation (SOI). This paper examines the suitability of innovation contests to generate SOIs and the resulting degree of innovativeness in conventional and ecological terms. Using a case study of an innovation contest in the shoe industry, we derive three strands of results. First, a large majority of the submissions belongs to the category of product care. Second, submissions categorised as ‘greenwashing’ receive a better average assessment, although technically equal to the ones of product care. Third, using eco-impact class as the first axis, and the (conventional) innovativeness criteria – as judged by the experts – as the second axis, we develop an eco impact-innovativeness grid. It illustrates that a vast majority of user submissions falls into the classes incremental innovation and radical conventional innovation. Results go beyond previous studies and thus contribute to the fields of open innovation and SOI.

AB - Companies operating in business-to-consumer markets have been increasingly pressured to transcend the focus on economic and technological innovations and to address more environmental-friendly and socially desirable products and services, i.e. to engage in Sustainability-oriented Innovation (SOI). This paper examines the suitability of innovation contests to generate SOIs and the resulting degree of innovativeness in conventional and ecological terms. Using a case study of an innovation contest in the shoe industry, we derive three strands of results. First, a large majority of the submissions belongs to the category of product care. Second, submissions categorised as ‘greenwashing’ receive a better average assessment, although technically equal to the ones of product care. Third, using eco-impact class as the first axis, and the (conventional) innovativeness criteria – as judged by the experts – as the second axis, we develop an eco impact-innovativeness grid. It illustrates that a vast majority of user submissions falls into the classes incremental innovation and radical conventional innovation. Results go beyond previous studies and thus contribute to the fields of open innovation and SOI.

KW - Sustainability sciences, Management & Economics

KW - Open Innovation

KW - eco innovation

KW - sustainability innovation

KW - innovation process

KW - fuzzy frontend

KW - idea management

KW - idea contests

KW - creativity

KW - Evaluation

KW - innovativeness

KW - Case study

KW - shoe industry

KW - Case study

KW - Creativity

KW - Eco innovation

KW - Evaluation

KW - Fuzzy frontend

KW - Idea contest

KW - Idea management

KW - Innovation process

KW - Innovativeness

KW - Open innovation

KW - Shoe industry

KW - Sustainability innovation

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=80054115963&partnerID=8YFLogxK

U2 - 10.1504/IJISD.2011.043074

DO - 10.1504/IJISD.2011.043074

M3 - Journal articles

VL - 5

SP - 221

EP - 245

JO - International Journal of Innovation and Sustainable Development

JF - International Journal of Innovation and Sustainable Development

SN - 1740-8822

IS - 2/3

ER -