Repetition of educational AIDS advertising affects attitudes
Research output: Journal contributions › Journal articles › Research › peer-review
Standard
In: Psychological Reports, Vol. 108, No. 3, 06.2011, p. 693-698.
Research output: Journal contributions › Journal articles › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - Repetition of educational AIDS advertising affects attitudes
AU - Schindler, Simon
AU - Reinhard, Marc André
AU - Stahlberg, Dagmar
PY - 2011/6
Y1 - 2011/6
N2 - In educational AIDS campaigns, initiators often use advertisements to warn about the threat of AIDS. The present Internet study (N = 283) tested the assumption of an inverted U-shaped relationship between the number of educational AIDS advertisements in a magazine and the perceived threat of AIDS among different groups (i.e., homosexual men and heterosexual men and women). This expectation was primarily based on signaling theory, which assumes that recipients use repetition frequency as a cue for judgments about the message. Results provided support for the expected inverted U-curve.
AB - In educational AIDS campaigns, initiators often use advertisements to warn about the threat of AIDS. The present Internet study (N = 283) tested the assumption of an inverted U-shaped relationship between the number of educational AIDS advertisements in a magazine and the perceived threat of AIDS among different groups (i.e., homosexual men and heterosexual men and women). This expectation was primarily based on signaling theory, which assumes that recipients use repetition frequency as a cue for judgments about the message. Results provided support for the expected inverted U-curve.
KW - Psychology
UR - http://www.scopus.com/inward/record.url?scp=79960416913&partnerID=8YFLogxK
U2 - 10.2466/01.13.PR0.108.3.693-698
DO - 10.2466/01.13.PR0.108.3.693-698
M3 - Journal articles
C2 - 21879615
AN - SCOPUS:79960416913
VL - 108
SP - 693
EP - 698
JO - Psychological Reports
JF - Psychological Reports
SN - 0033-2941
IS - 3
ER -