Public Information Messages: A Contrastive Genre Analysis of State-Citizen Communication
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Amsterdem/Philadelphia: John Benjamins Publishing Company, 2012. 356 p. (Pragmatics & Beyond New Series; No. 222).
Research output: Books and anthologies › Monographs › Research
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TY - BOOK
T1 - Public Information Messages
T2 - A Contrastive Genre Analysis of State-Citizen Communication
AU - Barron, Anne
PY - 2012
Y1 - 2012
N2 - Public information messages are an important means of state-citizen communication in today’s societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
AB - Public information messages are an important means of state-citizen communication in today’s societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
KW - English
KW - Deutschland
KW - Irland
KW - Linguistik
KW - Germany
KW - Ireland
KW - Linguistics
U2 - 10.1075/pbns.222
DO - 10.1075/pbns.222
M3 - Monographs
SN - 978-9027256270
T3 - Pragmatics & Beyond New Series
BT - Public Information Messages
PB - John Benjamins Publishing Company
CY - Amsterdem/Philadelphia
ER -