TY - BOOK

T1 - Public Information Messages

T2 - A Contrastive Genre Analysis of State-Citizen Communication

AU - Barron, Anne

PY - 2012

Y1 - 2012

N2 - Public information messages are an important means of state-citizen communication in today’s societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.

AB - Public information messages are an important means of state-citizen communication in today’s societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.

KW - English

KW - Deutschland

KW - Irland

KW - Linguistik

KW - Germany

KW - Ireland

KW - Linguistics

U2 - 10.1075/pbns.222

DO - 10.1075/pbns.222

M3 - Monographs

SN - 978-9027256270

T3 - Pragmatics & Beyond New Series

BT - Public Information Messages

PB - John Benjamins Publishing Company

CY - Amsterdem/Philadelphia

ER -