Precious property or magnificent money? How money salience but not temperature priming affects first-offer anchors in economic transactions

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The present study aims for a better understanding of how individuals' behavior in monetary price negotiations differs from their behavior in bartering situations. Two contrasting hypotheses were derived from endowment theory and current negotiation research to examine whether negotiators are more susceptible to anchoring in price negotiations versus in bartering transactions. In addition, past research found that cues of coldness enhance cognitive control and reduce anchoring effects. We attempted to replicate these coldness findings for price anchors in a distributive negotiations scenario and to illuminate the potential interplay of coldness priming with a price versus bartering manipulation. Participants (N = 219) were recruited for a 2 × 2 between-subjects negotiation experiment manipulating (1) monetary focus and (2) temperature priming. Our data show a higher anchoring susceptibility in price negotiations than in bartering transactions. Despite a successful priming manipulation check, coldness priming did not affect participants' anchoring susceptibility (nor interact with the price/bartering manipulation). Our findings improve our theoretical understanding of how the focus on negotiation resources frames economic transactions as either unidirectional or bidirectional, and how this focus shapes parties' susceptibility to the anchoring bias and negotiation behavior. Implications for theory and practice are discussed.

Original languageEnglish
Article number1099
JournalFrontiers in Psychology
Issue numberJUL
Number of pages9
Publication statusPublished - 04.07.2018

Bibliographical note

Funding Information:
The authors wish to thank Roman Trötschel for his comments and ideas in the process of designing this study. DL was supported by a research grant from the German Research Foundation (DFG LO 2201/2-1). We thank the LSE Open Access Publication Fund for generously supporting this research by covering the open access publication fees

Publisher Copyright:
© 2018 Leusch, Loschelder and Basso.

    Research areas

  • Psychology - Anchoring , Bartering , Money , Embodiment , Loss aversion , Resource framing , Temperature priming