This chapter focuses on the state of post-cinema by analyzing contemporary cinema content that has not been produced and distributed by the motion picture industry. So-called “alternative content” such as sports films, opera, video games, and television series only recently began to draw a great deal of attention within the multiplex cinema industry. While film studios as part of integrated media corporations expand into ancillary markets to minimize economic risks, multiplex operators are trying to diversify risks by integrating alternative content. These post-cinematic distribution flows are capable of attracting cinema audiences through their own alternative production, distribution, and mobilization system.