Post-Cinematic Distribution Flows: Alternative Content, Sports Films and the (In)stability of the Multiplex Market.

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This chapter focuses on the state of post-cinema by analyzing contemporary cinema content that has not been produced and distributed by the motion picture industry. So-called “alternative content” such as sports films, opera, video games, and television series only recently began to draw a great deal of attention within the multiplex cinema industry. While film studios as part of integrated media corporations expand into ancillary markets to minimize economic risks, multiplex operators are trying to diversify risks by integrating alternative content. These post-cinematic distribution flows are capable of attracting cinema audiences through their own alternative production, distribution, and mobilization system.
Original languageEnglish
Title of host publicationThe State of Post-Cinema. Tracing the Moving Image in the Age of Digital Dissemination
EditorsMalte Hagner, Vinzenz Hediger, Alena Strohmaier
Number of pages15
Place of PublicationLondon
PublisherPalgrave Macmillan USA
Publication date2016
ISBN (Print)978-1-137-52938-1
ISBN (Electronic)978-1-137-52940-4, 978-1-137-52939-8
Publication statusPublished - 2016
Externally publishedYes