Post-Cinematic Distribution Flows: Alternative Content, Sports Films and the (In)stability of the Multiplex Market.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Post-Cinematic Distribution Flows : Alternative Content, Sports Films and the (In)stability of the Multiplex Market. / Hoof, Florian.
The State of Post-Cinema. Tracing the Moving Image in the Age of Digital Dissemination. ed. / Malte Hagner; Vinzenz Hediger; Alena Strohmaier. London : Palgrave Macmillan, 2016. p. 149-163.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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TY - CHAP
T1 - Post-Cinematic Distribution Flows
T2 - Alternative Content, Sports Films and the (In)stability of the Multiplex Market.
AU - Hoof, Florian
PY - 2016
Y1 - 2016
N2 - This chapter focuses on the state of post-cinema by analyzing contemporary cinema content that has not been produced and distributed by the motion picture industry. So-called “alternative content” such as sports films, opera, video games, and television series only recently began to draw a great deal of attention within the multiplex cinema industry. While film studios as part of integrated media corporations expand into ancillary markets to minimize economic risks, multiplex operators are trying to diversify risks by integrating alternative content. These post-cinematic distribution flows are capable of attracting cinema audiences through their own alternative production, distribution, and mobilization system.
AB - This chapter focuses on the state of post-cinema by analyzing contemporary cinema content that has not been produced and distributed by the motion picture industry. So-called “alternative content” such as sports films, opera, video games, and television series only recently began to draw a great deal of attention within the multiplex cinema industry. While film studios as part of integrated media corporations expand into ancillary markets to minimize economic risks, multiplex operators are trying to diversify risks by integrating alternative content. These post-cinematic distribution flows are capable of attracting cinema audiences through their own alternative production, distribution, and mobilization system.
KW - Cultural studies
KW - Media and communication studies
KW - Film industry
KW - live broadcasting
KW - mobilization power
KW - motion picture industry
KW - film distribution
U2 - 10.1057/978-1-137-52939-8_9
DO - 10.1057/978-1-137-52939-8_9
M3 - Contributions to collected editions/anthologies
SN - 978-1-137-52938-1
SP - 149
EP - 163
BT - The State of Post-Cinema. Tracing the Moving Image in the Age of Digital Dissemination
A2 - Hagner, Malte
A2 - Hediger, Vinzenz
A2 - Strohmaier, Alena
PB - Palgrave Macmillan
CY - London
ER -