Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability

Sascha Topolinski; Lea Boecker

doi:10.1016/j.appet.2016.01.018

Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability

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Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability . / Topolinski, Sascha; Boecker, Lea.
In: Appetite, Vol. 99, 01.04.2016, p. 112-120.

Research output: Journal contributions › Journal articles › Research › peer-review

Bibtex

@article{b0d6e3336aaa4e9b9b09468bc149b922,

title = "Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability ",

abstract = "We explored the impact of consonantal articulation direction of names for foods on expected palatability for these foods (total N = 256). Dishes (Experiments 1-2) and food items (Experiment 3) were labeled with names whose consonants either wandered from the front to the back of the mouth (inward, e.g., PASOKI) or from the back to the front of the mouth (outward; e.g., KASOPI). Because inward (outward) wandering consonant sequences trigger eating-like (expectoration-like) mouth movements, dishes and foods were rated higher in palatability when they bore an inward compared to an outward wandering name. This effect occurred already under silent reading and for hungry and satiated participants alike. As a boundary condition, this articulation effect did occur when also additional visual information on the product was given (Experiment 3), but vanished when this visual information was too vivid and rich in competing palatability cues (Experiment 2). Future marketing can exploit this effect by increasing the appeal of food products by using inward wandering brand names, that is, names that start with the lips and end in the throat.",

keywords = "Psychology, Approach-avoidance, Affect, Embodiment, Business psychology, Language Studies, Articulation",

author = "Sascha Topolinski and Lea Boecker",

note = "Publisher Copyright: {\textcopyright} 2016 Elsevier Ltd.",

year = "2016",

month = apr,

day = "1",

doi = "10.1016/j.appet.2016.01.018",

language = "English",

volume = "99",

pages = "112--120",

journal = "Appetite",

issn = "0195-6663",

publisher = "Academic Press Inc.",

}

RIS

TY - JOUR

T1 - Mouth-watering words

T2 - Articulatory inductions of eating-like mouth movements increase perceived food palatability

AU - Topolinski, Sascha

AU - Boecker, Lea

PY - 2016/4/1

Y1 - 2016/4/1

N2 - We explored the impact of consonantal articulation direction of names for foods on expected palatability for these foods (total N = 256). Dishes (Experiments 1-2) and food items (Experiment 3) were labeled with names whose consonants either wandered from the front to the back of the mouth (inward, e.g., PASOKI) or from the back to the front of the mouth (outward; e.g., KASOPI). Because inward (outward) wandering consonant sequences trigger eating-like (expectoration-like) mouth movements, dishes and foods were rated higher in palatability when they bore an inward compared to an outward wandering name. This effect occurred already under silent reading and for hungry and satiated participants alike. As a boundary condition, this articulation effect did occur when also additional visual information on the product was given (Experiment 3), but vanished when this visual information was too vivid and rich in competing palatability cues (Experiment 2). Future marketing can exploit this effect by increasing the appeal of food products by using inward wandering brand names, that is, names that start with the lips and end in the throat.

AB - We explored the impact of consonantal articulation direction of names for foods on expected palatability for these foods (total N = 256). Dishes (Experiments 1-2) and food items (Experiment 3) were labeled with names whose consonants either wandered from the front to the back of the mouth (inward, e.g., PASOKI) or from the back to the front of the mouth (outward; e.g., KASOPI). Because inward (outward) wandering consonant sequences trigger eating-like (expectoration-like) mouth movements, dishes and foods were rated higher in palatability when they bore an inward compared to an outward wandering name. This effect occurred already under silent reading and for hungry and satiated participants alike. As a boundary condition, this articulation effect did occur when also additional visual information on the product was given (Experiment 3), but vanished when this visual information was too vivid and rich in competing palatability cues (Experiment 2). Future marketing can exploit this effect by increasing the appeal of food products by using inward wandering brand names, that is, names that start with the lips and end in the throat.

KW - Psychology

KW - Approach-avoidance

KW - Affect

KW - Embodiment

KW - Business psychology

KW - Language Studies

KW - Articulation

UR - http://www.scopus.com/inward/record.url?scp=84955246483&partnerID=8YFLogxK

U2 - 10.1016/j.appet.2016.01.018

DO - 10.1016/j.appet.2016.01.018

M3 - Journal articles

C2 - 26792766

VL - 99

SP - 112

EP - 120

JO - Appetite

JF - Appetite

SN - 0195-6663

ER -

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DOI

https://doi.org/10.1016/j.appet.2016.01.018
Final published version

Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability

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