Mortality salience increases personal relevance of the norm of reciprocity

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Mortality salience increases personal relevance of the norm of reciprocity. / Schindler, Simon; Reinhard, Marc André; Stahlberg, Dagmar.
In: Psychological Reports, Vol. 111, No. 2, 10.2012, p. 565-574.

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Schindler S, Reinhard MA, Stahlberg D. Mortality salience increases personal relevance of the norm of reciprocity. Psychological Reports. 2012 Oct;111(2):565-574. doi: 10.2466/20.02.21.PR0.111.5.565-574

Bibtex

@article{8c581f648ab74c6ab4218c662a352748,
title = "Mortality salience increases personal relevance of the norm of reciprocity",
abstract = "Research on terror management theory found evidence that people under mortality salience strive to live up to salient cultural norms and values, like egalitarianism, pacifism, or helpfulness. A basic, strongly internalized norm in most human societies is the norm of reciprocity: people should support those who supported them (i.e., positive reciprocity), and people should injure those who injured them (i.e., negative reciprocity), respectively. In an experiment (N = 98; 47 women, 51 men), mortality salience overall significantly increased personal relevance of the norm of reciprocity (M = 4.45, SD = 0.65) compared to a control condition (M = 4.19, SD = 0.59). Specifically, under mortality salience there was higher motivation to punish those who treated them unfavourably (negative norm of reciprocity). Unexpectedly, relevance of the norm of positive reciprocity remained unaffected by mortality salience. Implications and limitations are discussed.",
keywords = "Psychology",
author = "Simon Schindler and Reinhard, {Marc Andr{\'e}} and Dagmar Stahlberg",
year = "2012",
month = oct,
doi = "10.2466/20.02.21.PR0.111.5.565-574",
language = "English",
volume = "111",
pages = "565--574",
journal = "Psychological Reports",
issn = "0033-2941",
publisher = "SAGE Publications Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - Mortality salience increases personal relevance of the norm of reciprocity

AU - Schindler, Simon

AU - Reinhard, Marc André

AU - Stahlberg, Dagmar

PY - 2012/10

Y1 - 2012/10

N2 - Research on terror management theory found evidence that people under mortality salience strive to live up to salient cultural norms and values, like egalitarianism, pacifism, or helpfulness. A basic, strongly internalized norm in most human societies is the norm of reciprocity: people should support those who supported them (i.e., positive reciprocity), and people should injure those who injured them (i.e., negative reciprocity), respectively. In an experiment (N = 98; 47 women, 51 men), mortality salience overall significantly increased personal relevance of the norm of reciprocity (M = 4.45, SD = 0.65) compared to a control condition (M = 4.19, SD = 0.59). Specifically, under mortality salience there was higher motivation to punish those who treated them unfavourably (negative norm of reciprocity). Unexpectedly, relevance of the norm of positive reciprocity remained unaffected by mortality salience. Implications and limitations are discussed.

AB - Research on terror management theory found evidence that people under mortality salience strive to live up to salient cultural norms and values, like egalitarianism, pacifism, or helpfulness. A basic, strongly internalized norm in most human societies is the norm of reciprocity: people should support those who supported them (i.e., positive reciprocity), and people should injure those who injured them (i.e., negative reciprocity), respectively. In an experiment (N = 98; 47 women, 51 men), mortality salience overall significantly increased personal relevance of the norm of reciprocity (M = 4.45, SD = 0.65) compared to a control condition (M = 4.19, SD = 0.59). Specifically, under mortality salience there was higher motivation to punish those who treated them unfavourably (negative norm of reciprocity). Unexpectedly, relevance of the norm of positive reciprocity remained unaffected by mortality salience. Implications and limitations are discussed.

KW - Psychology

UR - http://www.scopus.com/inward/record.url?scp=84867787651&partnerID=8YFLogxK

U2 - 10.2466/20.02.21.PR0.111.5.565-574

DO - 10.2466/20.02.21.PR0.111.5.565-574

M3 - Journal articles

C2 - 23234099

AN - SCOPUS:84867787651

VL - 111

SP - 565

EP - 574

JO - Psychological Reports

JF - Psychological Reports

SN - 0033-2941

IS - 2

ER -