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Managing uncertainty in the marketing of new-technology products

Research output: Journal contributions › Journal articles › Research

Standard

Managing uncertainty in the marketing of new-technology products. / Rößl, Dietmar; Fink, Matthias; Kraus, Sascha et al.
In: International Journal of Technology Intelligence and Planning, Vol. 4, No. 1, 2008, p. 79-94.

Research output: Journal contributions › Journal articles › Research

Harvard

Rößl, D, Fink, M, Kraus, S, Hänninen, S & Ainamo, A 2008, 'Managing uncertainty in the marketing of new-technology products', International Journal of Technology Intelligence and Planning, vol. 4, no. 1, pp. 79-94. https://doi.org/10.1504/IJTIP.2008.017404

APA

Rößl, D., Fink, M., Kraus, S., Hänninen, S., & Ainamo, A. (2008). Managing uncertainty in the marketing of new-technology products. International Journal of Technology Intelligence and Planning, 4(1), 79-94. https://doi.org/10.1504/IJTIP.2008.017404

Vancouver

Rößl D, Fink M, Kraus S, Hänninen S, Ainamo A. Managing uncertainty in the marketing of new-technology products. International Journal of Technology Intelligence and Planning. 2008;4(1):79-94. doi: 10.1504/IJTIP.2008.017404

Bibtex

@article{0b29f7fd755148189a30340f5c9931cc,
title = "Managing uncertainty in the marketing of new-technology products",
abstract = "In this paper, we work to systematise the kinds of uncertainty inherent in the marketing of a new technology product. Our frame is based on the idea that uncertainty can be categorised along dimensions such as the uncertainty about the product, requiring to develop the product as an exchange good, and the uncertainty related to the environment, requiring to develop the product as a product-service complex and relationship. The paper identifies measures and strategies concerning why and how the enterprise and the client ought to manage their relationship, specifying distinctions between environments that are low and high in uncertainty.",
keywords = "Management studies, Confidence, Contract, Exchange, Intelligence, New technology, Product marketing, Technology, Trust, Uncertainty",
author = "Dietmar R{\"o}{\ss}l and Matthias Fink and Sascha Kraus and Seppo H{\"a}nninen and Antti Ainamo",
year = "2008",
doi = "10.1504/IJTIP.2008.017404",
language = "English",
volume = "4",
pages = "79--94",
journal = "International Journal of Technology Intelligence and Planning",
issn = "1740-2840",
publisher = "Inderscience Enterprises Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - Managing uncertainty in the marketing of new-technology products

AU - Rößl, Dietmar

AU - Fink, Matthias

AU - Kraus, Sascha

AU - Hänninen, Seppo

AU - Ainamo, Antti

PY - 2008

Y1 - 2008

N2 - In this paper, we work to systematise the kinds of uncertainty inherent in the marketing of a new technology product. Our frame is based on the idea that uncertainty can be categorised along dimensions such as the uncertainty about the product, requiring to develop the product as an exchange good, and the uncertainty related to the environment, requiring to develop the product as a product-service complex and relationship. The paper identifies measures and strategies concerning why and how the enterprise and the client ought to manage their relationship, specifying distinctions between environments that are low and high in uncertainty.

AB - In this paper, we work to systematise the kinds of uncertainty inherent in the marketing of a new technology product. Our frame is based on the idea that uncertainty can be categorised along dimensions such as the uncertainty about the product, requiring to develop the product as an exchange good, and the uncertainty related to the environment, requiring to develop the product as a product-service complex and relationship. The paper identifies measures and strategies concerning why and how the enterprise and the client ought to manage their relationship, specifying distinctions between environments that are low and high in uncertainty.

KW - Management studies

KW - Confidence

KW - Contract

KW - Exchange

KW - Intelligence

KW - New technology

KW - Product marketing

KW - Technology

KW - Trust

KW - Uncertainty

UR - http://www.scopus.com/inward/record.url?scp=40549119523&partnerID=8YFLogxK

U2 - 10.1504/IJTIP.2008.017404

DO - 10.1504/IJTIP.2008.017404

M3 - Journal articles

VL - 4

SP - 79

EP - 94

JO - International Journal of Technology Intelligence and Planning

JF - International Journal of Technology Intelligence and Planning

SN - 1740-2840

IS - 1

ER -

Other publications by the same author(s)

Analyse der Gründungsförderung in Österreich

Fink, M., Rössl, D., Reiner, E. & Loidl, S., 2012, Wien: Wirtschaftsuniversität Wien, Institut für KMU-Management, 21 p. (Working Paper / Institut für KMU-Management Wirtschaftsuniversität Wien; no. 1).

Research output: Working paper › Project reports › Research

Cooperation and Trust in the Context of SMEs

Fink, M. (Editor), Harms, R. (Editor) & Möllering, G. (Editor), 01.05.2010, London: IP Publishing Ltd. 74 p. (International Journal of Entrepreneurship and Innovation; vol. 11, no. 2)

Research output: Books and anthologies › Special Journal issue › Research

Current Research on Entrepreneurship and SME Management: 7th edition of Inter-RENT, an initiative of ECSB

Fink, M. (Editor) & Hatak, I. (Editor), 2010, Turku: ECSB. 113 p.

Research output: Books and anthologies › Collected editions and anthologies › Transfer

Das unternehmerische Potential der älteren Bevölkerung in Europa und den USA

Kautonen, T., Koponen, A. & Fink, M., 2010, In: Wirtschaftspolitische Blätter. 57, 3, p. 248-261 14 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Entrepreneurial Marketing

Rößl, D., Kraus, S. & Fink, M., 01.01.2007, In: Wirtschaftswissenschaftliches Studium. 36, 12, p. 590-592 3 p.

Research output: Journal contributions › Journal articles › Education

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