Kulturbranding: lassen sich Kulturinstitutionen zu Marken aufbauen?
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Werbe- und Markenforschung : Meilensteine, State of the Art, Perspektiven ; Günter Schweiger zum 65. Geburtstag |
| Editors | Andreas Strebinger, Wolfgang Mayerhofer, Helmut Kurz |
| Number of pages | 32 |
| Place of Publication | Wiesbaden |
| Publisher | Dr. Gabler Verlag |
| Publication date | 2006 |
| Pages | 213-244 |
| ISBN (Print) | 978-3-8349-0395-2, 3-8349-0395-7 |
| Publication status | Published - 2006 |
- Management studies