TY - JOUR

T1 - Institutional Logics as orchestras' strategic dilemma

AU - Heinen, Andreas

AU - Weisenfeld, Ursula

PY - 2015/10/30

Y1 - 2015/10/30

N2 - In many societies, professional orchestras serve cultural, educational, entertaining, and economic functions, and they aim high: they aim to be artistically excellent. Pursuing partly cultural, social and economic goals, orchestras are exposed simultaneously to respective institutional logics. These logics provide a framework for relevant actors (state, benefactors, audiences) to support orchestras. Changing logics coupled with drastic changes in audiences afford to classical orchestras the challenge of developing strategies in order to survive. While Germany with its high number of orchestras per habitants experiences particularly high pressure to walk new paths, strategic development will become a more urgent topic in other countries as well since each performance begs for recognition in the big and increasing panoply of culture, education, and entertainment. Based on historical developments and an empirical study of German audiences we discuss two directions for strategic development, here for orchestras in Germany: a) the combination of elements from different logics, and b) the development of audiences.

AB - In many societies, professional orchestras serve cultural, educational, entertaining, and economic functions, and they aim high: they aim to be artistically excellent. Pursuing partly cultural, social and economic goals, orchestras are exposed simultaneously to respective institutional logics. These logics provide a framework for relevant actors (state, benefactors, audiences) to support orchestras. Changing logics coupled with drastic changes in audiences afford to classical orchestras the challenge of developing strategies in order to survive. While Germany with its high number of orchestras per habitants experiences particularly high pressure to walk new paths, strategic development will become a more urgent topic in other countries as well since each performance begs for recognition in the big and increasing panoply of culture, education, and entertainment. Based on historical developments and an empirical study of German audiences we discuss two directions for strategic development, here for orchestras in Germany: a) the combination of elements from different logics, and b) the development of audiences.

KW - Management studies

KW - orchestra

KW - strategic management

KW - Institutional Logics

KW - representation

KW - entertainment

KW - contemplation

KW - purism

KW - orchestra

KW - strategic management

KW - institutional logic

KW - representation

KW - entertarinment

KW - contemplation

KW - purism

UR - https://www.mendeley.com/catalogue/e93d355d-5ac2-33c9-9ac9-0739489cb958/

U2 - 10.1515/irsr-2015-0012

DO - 10.1515/irsr-2015-0012

M3 - Journal articles

VL - 5

SP - 130

EP - 140

JO - International Review of Social Research

JF - International Review of Social Research

SN - 2069-8534

IS - 2

ER -