1. //
  2. Start
  3. //
  4. Publications
  5. How health message framing and targets a...
  6. Output formats
  7. //

How health message framing and targets affect distancing during the Covid-19 pandemic

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

How health message framing and targets affect distancing during the Covid-19 pandemic. / Neumer, Anna; Schweitzer, Therese; Bogdanic, Vita et al.
In: Health Psychology, Vol. 41, No. 9, 01.09.2022, p. 630-641.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Neumer, A, Schweitzer, T, Bogdanic, V, Boecker, L & Loschelder, D 2022, 'How health message framing and targets affect distancing during the Covid-19 pandemic', Health Psychology, vol. 41, no. 9, pp. 630-641. https://doi.org/10.1037/hea0001203

APA

Neumer, A., Schweitzer, T., Bogdanic, V., Boecker, L., & Loschelder, D. (2022). How health message framing and targets affect distancing during the Covid-19 pandemic. Health Psychology, 41(9), 630-641. https://doi.org/10.1037/hea0001203

Vancouver

Neumer A, Schweitzer T, Bogdanic V, Boecker L, Loschelder D. How health message framing and targets affect distancing during the Covid-19 pandemic. Health Psychology. 2022 Sept 1;41(9):630-641. doi: 10.1037/hea0001203

Bibtex

@article{98c1ba58720e49f09070b13e47898876,
title = "How health message framing and targets affect distancing during the Covid-19 pandemic",
abstract = "Objective: Maintaining safe physical distance is paramount to slowing the spread of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)/coronavirus disease 2019 (COVID-19), particularly indoors (e.g., while shopping). We used a health message intervention to motivate grocery store customers to engage in distancing behavior. Method: In an online experiment (N = 206) and a field experiment (N = 268; preregistered on OSF), we used a 2 × 2 between-subjects design and manipulated health messages (a) as gain-framed (“to foster health”) versus loss-framed (“it could be deadly”) and (b) as targeting different beneficiaries (customers themselves versus fellow citizens). In the field experiment, observers rated customers{\textquoteright} distancing behavior during a random confederate encounter and a subsequent interview. We assessed customers{\textquoteright} perceptions of risk and worry, perspective-taking, and state optimism as concurrent psychological processes to investigate customers{\textquoteright} distancing behavior in correlational mediation analyses. Results: Contrary to previous research, the intervention was more effective when pertaining to customers themselves than to their fellow citizens (Experiments 1–2). In addition, loss-framed messages were more effective than gain-framed ones (Experiment 2). The former behavioral effect was accompanied (and statistically mediated) by a concurrent psychological increase in customers{\textquoteright} perceived risk and worry. Conclusions: Owing to their low cost and easy implementation, health messages constitute a promising means to promote physical distancing. Our results show that their effectiveness significantly depends on the framing and target of the health behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved)",
keywords = "Business psychology, covid-19, field experiment, framing, health messages, risk",
author = "Anna Neumer and Therese Schweitzer and Vita Bogdanic and Lea Boecker and David Loschelder",
note = "Copyright: @American Psychological Association, Year: 2022",
year = "2022",
month = sep,
day = "1",
doi = "10.1037/hea0001203",
language = "English",
volume = "41",
pages = "630--641",
journal = "Health Psychology",
issn = "0278-6133",
publisher = "American Psychological Association Inc.",
number = "9",

}

RIS

TY - JOUR

T1 - How health message framing and targets affect distancing during the Covid-19 pandemic

AU - Neumer, Anna

AU - Schweitzer, Therese

AU - Bogdanic, Vita

AU - Boecker, Lea

AU - Loschelder, David

N1 - Copyright: @American Psychological Association, Year: 2022

PY - 2022/9/1

Y1 - 2022/9/1

N2 - Objective: Maintaining safe physical distance is paramount to slowing the spread of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)/coronavirus disease 2019 (COVID-19), particularly indoors (e.g., while shopping). We used a health message intervention to motivate grocery store customers to engage in distancing behavior. Method: In an online experiment (N = 206) and a field experiment (N = 268; preregistered on OSF), we used a 2 × 2 between-subjects design and manipulated health messages (a) as gain-framed (“to foster health”) versus loss-framed (“it could be deadly”) and (b) as targeting different beneficiaries (customers themselves versus fellow citizens). In the field experiment, observers rated customers’ distancing behavior during a random confederate encounter and a subsequent interview. We assessed customers’ perceptions of risk and worry, perspective-taking, and state optimism as concurrent psychological processes to investigate customers’ distancing behavior in correlational mediation analyses. Results: Contrary to previous research, the intervention was more effective when pertaining to customers themselves than to their fellow citizens (Experiments 1–2). In addition, loss-framed messages were more effective than gain-framed ones (Experiment 2). The former behavioral effect was accompanied (and statistically mediated) by a concurrent psychological increase in customers’ perceived risk and worry. Conclusions: Owing to their low cost and easy implementation, health messages constitute a promising means to promote physical distancing. Our results show that their effectiveness significantly depends on the framing and target of the health behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

AB - Objective: Maintaining safe physical distance is paramount to slowing the spread of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)/coronavirus disease 2019 (COVID-19), particularly indoors (e.g., while shopping). We used a health message intervention to motivate grocery store customers to engage in distancing behavior. Method: In an online experiment (N = 206) and a field experiment (N = 268; preregistered on OSF), we used a 2 × 2 between-subjects design and manipulated health messages (a) as gain-framed (“to foster health”) versus loss-framed (“it could be deadly”) and (b) as targeting different beneficiaries (customers themselves versus fellow citizens). In the field experiment, observers rated customers’ distancing behavior during a random confederate encounter and a subsequent interview. We assessed customers’ perceptions of risk and worry, perspective-taking, and state optimism as concurrent psychological processes to investigate customers’ distancing behavior in correlational mediation analyses. Results: Contrary to previous research, the intervention was more effective when pertaining to customers themselves than to their fellow citizens (Experiments 1–2). In addition, loss-framed messages were more effective than gain-framed ones (Experiment 2). The former behavioral effect was accompanied (and statistically mediated) by a concurrent psychological increase in customers’ perceived risk and worry. Conclusions: Owing to their low cost and easy implementation, health messages constitute a promising means to promote physical distancing. Our results show that their effectiveness significantly depends on the framing and target of the health behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

KW - Business psychology

KW - covid-19

KW - field experiment

KW - framing

KW - health messages

KW - risk

UR - http://www.scopus.com/inward/record.url?scp=85135946564&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/4aa429fc-3773-3d96-bfae-1607e146cf44/

U2 - 10.1037/hea0001203

DO - 10.1037/hea0001203

M3 - Journal articles

C2 - 36006701

VL - 41

SP - 630

EP - 641

JO - Health Psychology

JF - Health Psychology

SN - 0278-6133

IS - 9

ER -

Related by journal

Restoring Depleted Resources: Efficacy and Mechanisms of Change of an Internet-Based Unguided Recovery Training for Better Sleep and Psychological Detachment From Work

Ebert, D. D., Berking, M., Thiart, H., Riper, H., Laferton, J. A. C., Cuijpers, P., Sieland, B. & Lehr, D., 12.2015, In: Health Psychology. 34, p. 1240-1251 12 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Other publications by the same author(s)

Emotional Dynamics of Social Comparisons: Nonlinear Relationships Between Comparison Extremity and Social Emotions, and Their Motivational Functioning

Diel, K., Boecker, L., Lange, J., Hofmann, W. & Crusius, J., 2025, (Accepted/In press) In: Personality and Social Psychology Bulletin. 17 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Self-Control Following Prior Exertion: An Empirical Test of the Motivational Shift and Compensatory Effort Hypotheses

Mlynski, C., Roth, L., Loschelder, D. D., Gieseler, K., Job, V. & Friese, M., 30.01.2025, In: Collabra: Psychology. 11, 1, 14 p., 128616.

Research output: Journal contributions › Journal articles › Research › peer-review

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Vlasceanu, M., Doell, K. C., Bak-Coleman, J. B., Todorova, B., Berkebile-Weinberg, M. M., Grayson, S. J., Patel, Y., Goldwert, D., Pei, Y., Chakroff, A., Pronizius, E., Broek, K. L. V. D., Vlasceanu, D., Constantino, S., Morais, M. J., Schumann, P., Rathje, S., Fang, K., Aglioti, S. M., Alfano, M., Alvarado-Yepez, A. J., Andersen, A., Anseel, F., Apps, M. A. J., Asadli, C., Awuor, F. J., Azevedo, F., Basaglia, P., Bélanger, J. J., Berger, S., Bertin, P., Białek, M., Bialobrzeska, O., Blaya-Burgo, M., Bleize, D. N. M., Bø, S., Boecker, L., Boggio, P. S., Borau, S., Bos, B., Bouguettaya, A., Brauer, M., Brick, C., Brik, T., Briker, R., Brosch, T., Buchel, O., Buonauro, D., Butalia, R., Carvacho, H., Chamberlain, S. A. E., Chan, H.-Y., Chow, D., Chung, D., Cian, L., Cohen-Eick, N., Contreras-Huerta, L. S., Contu, D., Cristea, V., Cutler, J., D'Ottone, S., Keersmaecker, J. D., Delcourt, S., Delouvée, S., Diel, K., Douglas, B. D., Drupp, M. A., Dubey, S., Ekmanis, J., Elbaek, C. T., Elsherif, M., Engelhard, I. M., Escher, Y. A., Etienne, T. W., Farage, L., Farias, A. R., Feuerriegel, S., Findor, A., Freira, L., Friese, M., Gains, N. P., Gallyamova, A., Geiger, S. J., Genschow, O., Gjoneska, B., Gkinopoulos, T., Goldberg, B., Goldenberg, A., Gradidge, S., Grassini, S., Gray, K., Grelle, S., Griffin, S. M., Grigoryan, L., Grigoryan, A., Grigoryev, D., Gruber, J., Guilaran, J., Hadar, B., Hahnel, U. J. J., Halperin, E., Harvey, A. J., Haugestad, C. A. P., Herman, A. M., Hershfield, H. E., Himichi, T., Hine, D. W., Hofmann, W., Howe, L., Huaman-Chulluncuy, E. T., Huang, G., Ishii, T., Ito, A., Jia, F., Jost, J. T., Jovanović, V., Jurgiel, D., Kácha, O., Kankaanpää, R., Kantorowicz, J., Kantorowicz-Reznichenko, E., Mintz, K. K., Kaya, I., Kaya, O., Khachatryan, N., Klas, A., Klein, C., Klöckner, C. A., Koppel, L., Kosachenko, A. I., Kothe, E. J., Krebs, R., Krosch, A. R., Krouwel, A. P. M., Kyrychenko, Y., Lagomarsino, M., Lamm, C., Lange, F., Cunningham, J. L., Lees, J., Leung, T. Y., Levy, N., Lockwood, P. L., Longoni, C., Ortega, A. L., Loschelder, D. D., Lu, J. G., Luo, Y., Luomba, J., Lutz, A. E., Majer, J. M., Markowitz, E., Marsh, A. A., Mascarenhas, K. L., Mbilingi, B., Mbungu, W., McHugh, C., Meijers, M. H. C., Mercier, H., Mhagama, F. L., Michalakis, K., Mikus, N., Milliron, S., Mitkidis, P., Monge-Rodríguez, F. S., Mora, Y. L., Moreau, D., Motoki, K., Moyano, M., Mus, M., Navajas, J., Nguyen, T. L., Nguyen, D. M., Nguyen, T., Niemi, L., Nijssen, S. R. R., Nilsonne, G., Nitschke, J. P., Nockur, L., Okura, R., Öner, S., Özdoğru, A. A., Palumbo, H., Panagopoulos, C., Panasiti, M. S., Pärnamets, P., Paruzel-Czachura, M., Pavlov, Y. G., Payán-Gómez, C., Pearson, A. R., Costa, L. P. D., Petrowsky, H. M., Pfattheicher, S., Pham, N. T., Ponizovskiy, V., Pretus, C., Rêgo, G. G., Reimann, R., Rhoads, S. A., Riano-Moreno, J., Richter, I., Röer, J. P., Rosa-Sullivan, J., Ross, R. M., Sabherwal, A., Saito, T., Sarrasin, O., Say, N., Schmid, K., Schmitt, M. T., Schoenegger, P., Scholz, C., Schug, M. G., Schulreich, S., Shreedhar, G., Shuman, E., Sivan, S., Sjåstad, H., Soliman, M., Soud, K., Spampatti, T., Sparkman, G., Spasovski, O., Stanley, S. K., Stern, J. A., Strahm, N., Suko, Y., Sul, S., Syropoulos, S., Taylor, N. C., Tedaldi, E., Tinghög, G., Huynh, L. D. T., Travaglino, G. A., Tsakiris, M., Tüter, İ., Tyrala, M., Uluğ, Ö. M., Urbanek, A., Valko, D., Linden, S. V. D., Schie, K. V., Stekelenburg, A. V., Vanags, E., Västfjäll, D., Vesely, S., Vintr, J., Vranka, M., Wanguche, P. O., Willer, R., Wojcik, A. D., Xu, R., Yadav, A., Zawisza, M., Zhao, X., Zhao, J., Żuk, D. & Bavel, J. J. V., 09.02.2024, In: Science Advances. 10, 6, 19 p., eadj5778.

Research output: Journal contributions › Journal articles › Research › peer-review

Defeminizing Sustainability: How to Boost Men’s Motivation for Proenvironmental Behavior

Hällfritzsch, M., Volpi, L., Daniel, K. G., Somogyi, C., Kause, A., Reese, G. & Loschelder, D. D., 2024, (E-pub ahead of print) In: Motivation Science.

Research output: Journal contributions › Journal articles › Research › peer-review

Empowered or informed? Seeking to mitigate gender differences in first-offer assertiveness through pre-negotiation interventions

Kokić, E., Wagner, L., García López del Amo, A., Giering, C. L., Ly Truong, V., Petrowsky, H. M., Husen, O. M. & Loschelder, D. D., 01.12.2024, In: Journal of Economic Psychology. 105, 11 p., 102775.

Research output: Journal contributions › Journal articles › Research › peer-review

DOI

Recently viewed

Publications

  1. The contribution of fisheries access agreements to flag State responsibility
  2. Gaseous nitrogen losses from urea applied to maize on a calcareous fluvo-aquic soil in the North China Plain
  3. Toward a Production-Oriented Imagology
  4. Justifying Theatre in Organizational Analysis
  5. INFLEXIBLE COMMODITY PRICES AS A RESULT OF PROFIT MAXIMIZATION - REPLY TO A COMMENT BY MAUSSNER,A.
  6. Freie Berufe im Mikrozensus II - Einkommen und Einkommensverteilung
  7. Effect of an internet- and app-based stress intervention compared to online psychoeducation in university students with depressive symptoms
  8. Learning Soccer in Elementary School: Using Teaching Games for Understanding and Digital Media
  9. Effectiveness of the holistic primary school-based intervention MindMatters
  10. Es mag wohl labor intus sein
  11. Modeling Interregional Patient Mobility: Theory and Evidence from Spatially Explicit Data
  12. Insect decline in forests depends on species’ traits and may be mitigated by management
  13. Who guards the guards with AI-driven robots? The ethicalness and cognitive neutralization of police violence following AI-robot advice
  14. Responsivity
  15. Differenz und Alterität im Ritual
  16. The impacts of rare disasters on asset returns and risk premiums in advanced economies (1870–2015)
  17. Alice über Grenzen
  18. Long-term drought triggers severe declines in carabid beetles in a temperate forest
  19. A Process Perspective on Organizational Failure
  20. Q SGB
  21. Toward a pluralistic conservation science
  22. Linking Prefunding Venture Structure and Venture Capital Exit Performance
  23. Der Zentrale Runde Tisch der DDR: Wortprotokoll und Dokumente
  24. A Communicational Disconnect
  25. Diskussionsinhalte der 10. Hamburger Auditing and Control Conference am 20./21.09.2012
  26. Call for Submissions Business Ethics Quarterly Special Issue on
  27. Ökofeminismus
  28. Habitat fragmentation increases specialization of multi-trophic interactions by high species turnover
  29. Digital health literacy and information-seeking on the internet in relation to COVID-19 among university students in Greece
  30. Disentangling the Pathways and Effects of Ecosystem Service Co-Production
  31. Systemic Risks from Different Perspectives
  32. Flavonoids as biopesticides – Systematic assessment of sources, structures, activities and environmental fate
  33. Stress at Work and Psychosomatic Complaints. A Causal Interpretation
  34. Nature’s contributions to people in mountains: A review