Exploring roles in digital co-creation. The case of Twittertheater
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In: Cultural Trends, 2025.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Exploring roles in digital co-creation. The case of Twittertheater
AU - Holst, Christian
AU - Belinskaya, Yulia
AU - Kolokytha, Olga
N1 - Publisher Copyright: © 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2025
Y1 - 2025
N2 - The COVID-19 pandemic significantly impacted the performing arts, leading to innovative digital practices. This paper explores seven virtual theatre events using Twitter (X) conducted by Burgtheater Vienna during the pandemic. Utilising co-creation and enactment theories, the study combines network and thematic analyses to examine the roles and interactions within these events. The findings reveal five distinct roles: facilitators, multipliers, narrative instigators, core engagers, and sporadic engagers. These roles, rooted in traditional theatre practices, contributed to the co-creative process, each in specific ways. The study concludes that digital co-creation can mirror physical theatre dynamics, providing structure in an otherwise open digital space. This research offers practical implications for cultural managers and highlights the potential for long-term digital transformations in the performing arts.
AB - The COVID-19 pandemic significantly impacted the performing arts, leading to innovative digital practices. This paper explores seven virtual theatre events using Twitter (X) conducted by Burgtheater Vienna during the pandemic. Utilising co-creation and enactment theories, the study combines network and thematic analyses to examine the roles and interactions within these events. The findings reveal five distinct roles: facilitators, multipliers, narrative instigators, core engagers, and sporadic engagers. These roles, rooted in traditional theatre practices, contributed to the co-creative process, each in specific ways. The study concludes that digital co-creation can mirror physical theatre dynamics, providing structure in an otherwise open digital space. This research offers practical implications for cultural managers and highlights the potential for long-term digital transformations in the performing arts.
KW - COVID-19
KW - co-creation
KW - digital transformation
KW - performing arts
KW - virtual stage
KW - Cultural studies
KW - Cultural Distribution/Cultural Organization
UR - http://www.scopus.com/inward/record.url?scp=105004032036&partnerID=8YFLogxK
U2 - 10.1080/09548963.2025.2494632
DO - 10.1080/09548963.2025.2494632
M3 - Journal articles
JO - Cultural Trends
JF - Cultural Trends
SN - 0954-8963
ER -