Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

Steffen Schmidt; Verena  Batt; Michael Schiessl; Klaus-Peter Wiedmann; Manfred Bruhn

Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Standard

Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. / Schmidt, Steffen; Batt, Verena ; Schiessl, Michael et al.

Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, 2015. p. 813 (ANZMAC Conference).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Harvard

Schmidt, S, Batt, V, Schiessl, M, Wiedmann, K-P & Bruhn, M 2015, Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. in Innovation and Growth Strategies in Marketing: Conference Proceedings. ANZMAC Conference, University of New South Wales, pp. 813, 17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015 , Sydney, Australia, 30.11.15.

APA

Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K-P., & Bruhn, M. (2015). Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. In Innovation and Growth Strategies in Marketing: Conference Proceedings (pp. 813). (ANZMAC Conference). University of New South Wales.

Vancouver

Schmidt S, Batt V, Schiessl M, Wiedmann K-P, Bruhn M. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. In Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales. 2015. p. 813. (ANZMAC Conference).

Bibtex

@inbook{6db0d6fedba3438e845b0a3953fddde5,

title = "Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues",

abstract = "Research, so far, has not dealt with explicit and implicit consumers{\textquoteright} product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame. ",

keywords = "Business psychology, Country-of-Origin, Framing Effect, Explicit Attitude, Implicit Attitude, Product Attitude, Reaction Time Measurement ",

author = "Steffen Schmidt and Verena Batt and Michael Schiessl and Klaus-Peter Wiedmann and Manfred Bruhn",

year = "2015",

language = "English",

series = "ANZMAC Conference",

publisher = "University of New South Wales",

pages = "813",

booktitle = "Innovation and Growth Strategies in Marketing",

address = "Australia",

note = "17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015 : Innovation and Growth Strategies in Marketing, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf",

}

RIS

TY - CHAP

T1 - Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

AU - Schmidt, Steffen

AU - Batt, Verena

AU - Schiessl, Michael

AU - Wiedmann, Klaus-Peter

AU - Bruhn, Manfred

N1 - Conference code: 17

PY - 2015

Y1 - 2015

N2 - Research, so far, has not dealt with explicit and implicit consumers’ product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame.

AB - Research, so far, has not dealt with explicit and implicit consumers’ product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame.

KW - Business psychology

KW - Country-of-Origin

KW - Framing Effect

KW - Explicit Attitude

KW - Implicit Attitude

KW - Product Attitude

KW - Reaction Time Measurement

M3 - Published abstract in conference proceedings

T3 - ANZMAC Conference

SP - 813

BT - Innovation and Growth Strategies in Marketing

PB - University of New South Wales

T2 - 17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015

Y2 - 30 November 2015 through 2 December 2015

ER -

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Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review