Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

Steffen Schmidt; Verena  Batt; Michael Schiessl; Klaus-Peter Wiedmann; Manfred Bruhn

Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

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Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. / Schmidt, Steffen; Batt, Verena ; Schiessl, Michael et al.
Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, 2015. S. 813 (ANZMAC Conference).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

Harvard

Schmidt, S, Batt, V, Schiessl, M, Wiedmann, K-P & Bruhn, M 2015, Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. in Innovation and Growth Strategies in Marketing: Conference Proceedings. ANZMAC Conference, University of New South Wales, S. 813, 17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015 , Sydney, Australien, 30.11.15.

APA

Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K.-P., & Bruhn, M. (2015). Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. In Innovation and Growth Strategies in Marketing: Conference Proceedings (S. 813). (ANZMAC Conference). University of New South Wales.

Vancouver

Schmidt S, Batt V, Schiessl M, Wiedmann KP, Bruhn M. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues. in Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales. 2015. S. 813. (ANZMAC Conference).

Bibtex

@inbook{6db0d6fedba3438e845b0a3953fddde5,

title = "Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues",

abstract = "Research, so far, has not dealt with explicit and implicit consumers{\textquoteright} product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame. ",

keywords = "Business psychology, Country-of-Origin, Framing Effect, Explicit Attitude, Implicit Attitude, Product Attitude, Reaction Time Measurement ",

author = "Steffen Schmidt and Verena Batt and Michael Schiessl and Klaus-Peter Wiedmann and Manfred Bruhn",

year = "2015",

language = "English",

series = "ANZMAC Conference",

publisher = "University of New South Wales",

pages = "813",

booktitle = "Innovation and Growth Strategies in Marketing",

address = "Australia",

note = "17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015 : Innovation and Growth Strategies in Marketing, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf",

}

RIS

TY - CHAP

T1 - Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

AU - Schmidt, Steffen

AU - Batt, Verena

AU - Schiessl, Michael

AU - Wiedmann, Klaus-Peter

AU - Bruhn, Manfred

N1 - Conference code: 17

PY - 2015

Y1 - 2015

N2 - Research, so far, has not dealt with explicit and implicit consumers’ product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame.

AB - Research, so far, has not dealt with explicit and implicit consumers’ product attitudes and its effects when framing the product with country-of-origin cues. The present paper addresses this research gap by surveying consumers in Germany. The results provide evidence for an impact of COO cues on both attitude types. A negative effect on explicit attitude was revealed when the domestic product was framed either with a domestic COO branding or foreign COO branding, but by tendency a positive explicit attitude enhancement was identified for both COO branding conditions when framing a foreign product. Regarding implicit attitude, the empirical results also indicate a negative influence of both COO frames for the domestic product. However, the impact of a foreign frame on implicit attitude was positive to a moderate degree for the foreign product, while no impact was identified for the domestic frame.

KW - Business psychology

KW - Country-of-Origin

KW - Framing Effect

KW - Explicit Attitude

KW - Implicit Attitude

KW - Product Attitude

KW - Reaction Time Measurement

M3 - Published abstract in conference proceedings

T3 - ANZMAC Conference

SP - 813

BT - Innovation and Growth Strategies in Marketing

PB - University of New South Wales

T2 - 17th Australia and New Zealand Marketing Academy Conference - ANZMAC 2015

Y2 - 30 November 2015 through 2 December 2015

ER -

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