Do learner characteristics moderate the seductive-details-effect? A cognitive-load-study using eye-tracking

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The present study examines whether the seductive-details effect is moderated by spatial ability and prior knowledge, which are two of the most relevant learner characteristics in multimedia learning. It is assumed that the seductive-details effect with an increase in extraneous cognitive load and a decrease in perceptual processing and learning success is only present for learners with low spatial ability and low prior knowledge. To this end, the present study uses an Aptitude-Treatment-Interaction Design with separate analyses for spatial ability and prior knowledge as aptitude-variables and seductive details (with vs. without) as treatment-variable. Participants (N = 50) were asked to learn about biology with a multimedia instruction that manipulated seductive details. The results show that learners perceptual processing, measured by eye-tracking, and learning performance was significantly lower when learning with seductive details. In addition, spatial ability and especially prior knowledge were confirmed to play the expected moderating role.

Original languageEnglish
JournalEducational Technology and Society
Volume18
Issue number4
Pages (from-to)24-36
Number of pages13
ISSN1176-3647
Publication statusPublished - 2015
Externally publishedYes

    Research areas

  • Eye-tracking, Multimedia learning, Prior knowledge, Seductive details, Spatial ability
  • Educational science

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  1. Heinz-Roland Möhle

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