Purpose – To describe how the teaching and learning approach of a new MBA distance learning program helps to produce promoters and ecopreneurs of sustainable development and entrepreneurship. Design/methodology/approach – The chosen MBA program is analyzed based on the principles of time flexibility, promotion of initiative, team capability, staff development and transfer to practice. Findings – Provides information about how a study program can bring the team capability and initiative of future ecopreneurs as well as staff learning forward. Recognises the need to consider using links to industry and government to transfer sustainable ideas to practice. Research limitations/implications – The article illustrates concentrated knowledge on a case study and does not compare different distance-learning programs or other educational programs in these areas. Practical implications – A very useful source of information for target groups of MBA studies, like graduate students or employed people, as well as designers of courses of study implying sustainability management and entrepreneurship. This teaching and learning approach can be adapted to other educational settings at a postgraduate level to train sustainable leaders for the future. Originality/value – This paper fills the gap to survey further education programs which generate and transmit knowledge to future ecopreneurs.