Developing a Green Business Portfolio

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

As the cost of environmental non-compliance increases, firms are beginning to incorporate an environmental dimension into their strategic planning process. This paper describes an ecologically-oriented portfolio model which enables firms to examine their product lines and competitive position in terms of both environmental and economic attractiveness. Examples illustrate the model's utility and suggest that positive environmental performance can be associated with neutral or positive economic performance, in contrast to the often asserted negative effects.

OriginalspracheEnglisch
ZeitschriftLong Range Planning
Jahrgang28
Ausgabenummer2
Seiten (von - bis)29-38
Anzahl der Seiten10
ISSN0024-6301
DOIs
PublikationsstatusErschienen - 04.1995

DOI