Maureen Schulze

Prof. Dr.

  1. 2025
  2. The Symbiotic Production of Food and Green Electricity: Consumer Preferences for Food Produced in Agrivoltaic Systems

    Schulze, M. & Jürkenbeck, K., 02.2025, In: Business Strategy and the Environment. 34, 2, p. 2088-2102 15 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. 2024
  4. Consumer preferences and willingness to pay for apples from agrivoltaics

    Jürkenbeck, K. & Schulze, M., 01.08.2024, In: Journal of Cleaner Production. 465, 10 p., 142854.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. How to move the transition to sustainable food consumption towards a societal tipping point

    Schulze, M., Janssen, M. & Aschemann-Witzel, J., 06.2024, In: Technological Forecasting and Social Change. 203, 12 p., 123329.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  6. Self-determined or non-self-determined? Exploring consumer motivation for sustainable food choices

    Schulze, M. & Janssen, M., 01.03.2024, In: Sustainable Production and Consumption. 45, p. 57-66 10 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. 2023
  8. We have Some Calves left! Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production

    Schulze, M., Kühl, S. & Busch, G., 10.2023, In: Food Ethics. 8, 2, 14 p., 11.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Transitions to plant-based diets: the role of societal tipping points

    Aschemann-Witzel, J. & Schulze, M., 06.2023, In: Current Opinion in Food Science. 51, 6 p., 101015.

    Research output: Journal contributionsScientific review articlesResearch

  10. Is less more? Investigating citizen and consumer preferences for the future direction of livestock farming policy

    Schulze, M., Sonntag, W. & von Meyer-Höfer, M., 01.03.2023, In: Journal of Cleaner Production. 390, 9 p., 136136.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  11. Welcome to the (label) jungle? Analyzing how consumers deal with intra-sustainability label trade-offs on food

    Isabel Sonntag, W., Lemken, D., Spiller, A. & Schulze, M., 03.2023, In: Food Quality and Preference. 104, 13 p., 104746.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  12. The role of trust, expectation, and deception when buying organic animal products

    Kühl, S., Bayer, E. & Schulze, M., 01.02.2023, In: Animal Frontiers. 13, 1, p. 40-47 8 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  13. 2022
  14. Politicised opinion leaders in the younger generation: to meat or not to meat?

    Schulze, M., Spiller, A. & Jürkenbeck, K., 01.11.2022, In: British Food Journal. 124, 11, p. 3907-3921 15 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  15. Does Allulose Appeal to Consumers? Results from a Discrete Choice Experiment in Germany

    Jürkenbeck, K., Haarhoff, T., Spiller, A. & Schulze, M., 16.08.2022, In: Nutrients. 14, 16, 12 p., 3350.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  16. Who are the Drivers of Change? On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare

    Esbjerg, L., Laursen, K. B. & Schulze, M., 2022, In: International Review of Retail, Distribution and Consumer Research. 32, 4, p. 468-487 20 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  17. 2021
  18. Climate change awareness of the young generation and its impact on their diet

    Jürkenbeck, K., Spiller, A. & Schulze, M., 12.2021, In: Cleaner and Responsible Consumption. 3, 8 p., 100041.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  19. Do consumers prefer pasture-raised dual-purpose cattle when considering meat products? A hypothetical discrete choice experiment for the case of minced beef

    Schulze, M., Spiller, A. & Risius, A., 07.2021, In: Meat Science. 177, 7 p., 108494.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  20. Co-ops 2.0: Alternative Retail Strategies to Support a Sustainable Transition in Food Retailing

    Schulze, M., Spiller, A. & Risius, A., 2021, In: Frontiers in Sustainability. 2, 12 p., 675588.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  21. Public perceptions of undercover investigations in livestock farming: An end that justifies the means?

    Schulze, M., Risius, A. & Spiller, A., 2021, In: Animal Welfare. 30, 1, p. 39-47 9 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  22. 2020
  23. Grünlandschutz in benachteiligen Mittelgebirgsregionen durch ein Bio-Weiderindkonzept am Beispiel des Südschwarzwalds

    Kiefer, A., Elsäßer, M., Grant, K., Lindner, R., Trček, U., Risius, A., Schulze, M., Spiller, A., Dentler, J., Wacker, K., Sponagel, C., Weber, J. & Bahrs, E., 12.2020, In: Berichte uber Landwirtschaft. 98, 3, 39 p.

    Research output: Journal contributionsScientific review articlesResearch

  24. 2019
  25. Food Retailers as Mediating Gatekeepers between Farmers and Consumers in the Supply Chain of Animal Welfare Meat - Studying Retailers’ Motives in Marketing Pasture-Based Beef

    Schulze, M., Spiller, A. & Risius, A., 01.08.2019, In: Food Ethics. 3, 1-2, p. 41-52 12 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  26. 2018
  27. Heimliche stallaufnahmen aus gesellschaftlicher sicht im wechselspiel zwischen landwirtschaft, tierschutzorganisationen und staatlichen kontrollmechanismen

    Schulze, M., Risius, A. & Spiller, A., 01.12.2018, In: German Journal of Agricultural Economics. 67, 4, p. 267-280 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review