The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data

Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

An Integrated Case Study of the Concepts and Applications of SAP ERP HCM

Lehmann, M., Funk, B., Niemeyer, P. & Weidner, S., 2012, Advanced Information Technology in Education. Thaung, K. S. (ed.). Berlin Heidelberg: Springer, p. 117-125 9 p. (Advances in Intelligent and Soft Computing; vol. 126/2012).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Green Big Data – eine Green IT/Green IS Perspektive auf Big Data

Hansmann, T., Funk, B. & Niemeyer, P., 2013, IT-gestütztes Ressourcen- und Energiemanagement: Konferenzband zu den 5. BUIS-Tagen. Marx Gómez, J. C., Lang, C. & Wohlgemuth, V. (eds.). Springer Vieweg, p. 455-466 12 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Ein Smartphone-gestütztes internetbasiertes Programm für Patienten mit Diabetes mellitus Typ 2 und komorbider Depression: Konzept und Design einer randomisierten klinischen Studie

Nobis, S., Bürckner, D., Cuijpers, P., Riper, H., Lehr, D., Ebert, D. D., Funk, B., Sieland, B. & Berking, M., 2012, 30. Symposium klinische Psychologie und Psychotherapie der DGPs Fachgruppe klinische Psychologie und Psychotherapie: The mind-body connection; Abstractband des Symposiums. Vögele, C. (ed.). University of Luxembourg, p. 125 1 p.

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Green Big Data: A Green IT/Green IS Perspective on Big Data

Hansmann, T., Funk, B. & Niemeyer, P., 2014, Information Technologies in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Funk, B., Niemeyer, P. & Gómez, J. M. (eds.). Berlin, Heidelberg: Springer, p. 67-76 10 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Towards measuring user engagement in internet interventions for common mental disorders: Workshop on People, Computers, and Psychotherapy

Kleine Stegemann, S., Ebenfeld, L., Thiart, H., Berking, M. & Funk, B., 2012, Proceedings of HCI2012 - People & Computers XXVI: The 26th BCS Conference on Human Computer Interaction. BCS - The Chartered Institute for IT, 4 p. (Electronic Workshops in Computing (eWiC)).

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Development of a Mobile Application for People with Panic Disorder as augmentation for an Internet-based Intervention

Kleine Stegemann, S., Ebenfeld, L., Lehr, D., Berking, M. & Funk, B., 2013, 2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013: Conference on Computer Science and Information Systems. Polskie Towarzystwo Informatyczne, p. 1331-1337 7 p. 6644187. (2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013).

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

The Economic Value of Clickstream Data From an Advertiser's Perspective

Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

Blask, T-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Kanalübergreifende Werbewirkungsanalyse in Echtzeit

Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

Blask, T-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Cross-Channel Real-Time Response Analysis

Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell

Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review