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  6. Tobias-Benedikt Blask
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Tobias-Benedikt Blask

Tobias-Benedikt Blask

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Tobias-Benedikt Blask

Publications (6)

Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications: Examining the Impact of Green Marketing Signals in Sponsored Search Advertising

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

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