Professorship for Information Systems, in particular Data Science
Organisational unit: Professoship
Organisation profile
The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.
Main research areas
The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.
- 2012
- Published
Ein Smartphone-gestütztes internetbasiertes Programm für Patienten mit Diabetes mellitus Typ 2 und komorbider Depression: Konzept und Design einer randomisierten klinischen Studie
Nobis, S., Bürckner, D., Cuijpers, P., Riper, H., Lehr, D., Ebert, D. D., Funk, B., Sieland, B. & Berking, M., 2012, 30. Symposium klinische Psychologie und Psychotherapie der DGPs Fachgruppe klinische Psychologie und Psychotherapie: The mind-body connection; Abstractband des Symposiums. Vögele, C. (ed.). University of Luxembourg, p. 125 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
- Published
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising
Blask, T.-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- Published
Towards measuring user engagement in internet interventions for common mental disorders: Workshop on People, Computers, and Psychotherapy
Kleine Stegemann, S., Ebenfeld, L., Thiart, H., Berking, M. & Funk, B., 2012, Proceedings of HCI2012 - People & Computers XXVI: The 26th BCS Conference on Human Computer Interaction. BCS - The Chartered Institute for IT, 4 p. (Electronic Workshops in Computing (eWiC)).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- 2011
- Published
Online Peer-to-Peer Lending: A Literature Review
Bachmann, A., Becker, A., Bürckner, D., Hilker, M., Kock, F., Lehmann, M., Tiburtius, P. & Funk, B., 08.2011, In: Journal of Internet Banking and Commerce. 16, 2, p. 1-18 18 p.Research output: Journal contributions › Scientific review articles › Research
- Published
Exploring Price Elasticity to Optimize Posted Prices in e-Commerce
Funk, B., 2011, e-Business and Telecommunications. S. Obaidat, M. & Filipe, J. (eds.). Berlin, Heidelberg: Springer, p. 71-81 11 p. (Communications in Computer and Information Science; vol. 130 CCIS).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Search Engine Marketing in Small and Medium Companies: Status Quo and Perspectives
Alby, T. & Funk, B., 2011, E-Business Managerial Aspects, Solutions and Case Studies. Cruz-Cunha, M. & Varajão, J. (eds.). Hershey: IGI Global Publishing, p. 206-221 16 p.Research output: Contributions to collected editions/works › Chapter › peer-review
- Published
Should Companies Bid on their Own Brand in Sponsored Search ?
Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (eds.). Science and Technology Publications, Lda (SciTePress), p. 14-21 8 p. (ICE-B 2011 - Proceedings of the International Conference on e-Business).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- 2010
- Published
YouCallo – Tapping the Knowledge of Social Groupware Systems
Bachmann, A. & Funk, B., 09.2010, Interaktive Kulturen: Workshop-Band; Proceedings der Workshops der Mensch und Computer 2010. Schroeder, U. (ed.). Logos Verlag, p. 11-15 5 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Abbildung von Umweltwirkungen in betrieblichen Informationssystemen
Funk, B. & Niemeyer, P., 01.08.2010, In: HMD Praxis der Wirtschaftsinformatik. 47, 274, p. 37-46 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Konzeption und Entwurf einer Handelsplattform für Sekundärrohstoffe
Kleine Stegemann, S. & Funk, B., 01.01.2010, MKWI 2010 - Multikonferenz Wirtschaftsinformatik 2010. Universitätsverlag Göttingen, p. 205-206 2 p. (MKWI 2010 - Multikonferenz Wirtschaftsinformatik 2010).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review