Professorship for Information Systems, in particular Data Science

Organisational unit: Professoship

Organisation profile

The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.

Main research areas

The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.

  1. 2014
  2. Published

    Real-Time-Advertising

    Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. 2013
  4. Published

    A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising

    Nottorf, F. & Funk, B., 09.2013, In: Electronic Markets. 23, 3, p. 205-216 12 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Published
  6. Published

    Development of a Mobile Application for People with Panic Disorder as augmentation for an Internet-based Intervention

    Kleine Stegemann, S., Ebenfeld, L., Lehr, D., Berking, M. & Funk, B., 2013, 2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013: Conference on Computer Science and Information Systems. Polskie Towarzystwo Informatyczne, p. 1331-1337 7 p. 6644187. (2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  7. Published

    Green Big Data – eine Green IT/Green IS Perspektive auf Big Data

    Hansmann, T., Funk, B. & Niemeyer, P., 2013, IT-gestütztes Ressourcen- und Energiemanagement: Konferenzband zu den 5. BUIS-Tagen. Marx Gómez, J. C., Lang, C. & Wohlgemuth, V. (eds.). Springer Vieweg, p. 455-466 12 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  8. Published

    The Economic Value of Clickstream Data From an Advertiser's Perspective

    Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  9. 2012
  10. Published

    The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data

    Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  11. Published

    An Integrated Case Study of the Concepts and Applications of SAP ERP HCM

    Lehmann, M., Funk, B., Niemeyer, P. & Weidner, S., 2012, Advanced Information Technology in Education. Thaung, K. S. (ed.). Berlin Heidelberg: Springer, p. 117-125 9 p. (Advances in Intelligent and Soft Computing; vol. 126/2012).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  12. Published

    Ein internetbasiertes Programm für Personen mit Diabetes mellitus und komorbider Depression: Konzept und Design einer randomisierten klinischen Studie

    Nobis, S., Lehr, D., Ebert, D. D., Riper, H., Bürckner, D., Cuijpers, P., Funk, B., Becker, A., Snoek, F., Baumeister, H. & Berking, M., 2012, In: Diabetologie und Stoffwechsel. 2012, 7, p. LB_13 1 p.

    Research output: Journal contributionsConference abstract in journalResearchpeer-review

  13. Published

    Ein internetbasiertes Programm zur Prävention von Depression bei Diabetes mellitus Typ 2 Patienten: Konzept und Design einer randomisierten klinischen Studie

    Nobis, S., Lehr, D., Ebert, D. D., Bürckner, D., Riper, H., Baumeister, H., Becker, A., Cuijpers, P., Funk, B., Snoek, F. & Berking, M., 2012, In: Das Gesundheitswesen. 2012, 74, p. A81 1 p.

    Research output: Journal contributionsConference abstract in journalResearchpeer-review

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