Professorship for Information Systems, in particular Data Science
Organisational unit: Professoship
Organisation profile
The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.
Main research areas
The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.
- Published
The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data
Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Freie Pizzawahl für Informatiker und Wirtschaftsinformatiker: Didaktische Herausforderungen für Informatik und Wirtschaftsinformatik angesichts der digitalen Gesellschaft
Rolf, A., Möller, A., Funk, B. & Niemeyer, P., 02.2013, In: Informatik-Spektrum. 36, 1, p. 90-98 9 p.Research output: Journal contributions › Journal articles › Education › peer-review
- Published
An Integrated Case Study of the Concepts and Applications of SAP ERP HCM
Lehmann, M., Funk, B., Niemeyer, P. & Weidner, S., 2012, Advanced Information Technology in Education. Thaung, K. S. (ed.). Berlin Heidelberg: Springer, p. 117-125 9 p. (Advances in Intelligent and Soft Computing; vol. 126/2012).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- Published
Online Peer-to-Peer Lending: A Literature Review
Bachmann, A., Becker, A., Bürckner, D., Hilker, M., Kock, F., Lehmann, M., Tiburtius, P. & Funk, B., 08.2011, In: Journal of Internet Banking and Commerce. 16, 2, p. 1-18 18 p.Research output: Journal contributions › Scientific review articles › Research
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Should Companies Bid on their Own Brand in Sponsored Search ?
Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (eds.). Science and Technology Publications, Lda (SciTePress), p. 14-21 8 p. (ICE-B 2011 - Proceedings of the International Conference on e-Business).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Modellierung und Implementierung eines Order2Cash-Prozesses in verteilten Systemen
Funk, B., Niemeyer, P., Rautenstrauch, C., Scheruhn, H.-J. & Weidner, S., 2008, Multikonferenz Wirtschaftsinformatik 2008. Bichler, M. (ed.). GITO mbH Verlag, Vol. Abstracts. p. 425 - 426 2 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Exploring Price Elasticity to Optimize Posted Prices in e-Commerce
Funk, B., 2011, e-Business and Telecommunications. S. Obaidat, M. & Filipe, J. (eds.). Berlin, Heidelberg: Springer, p. 71-81 11 p. (Communications in Computer and Information Science; vol. 130 CCIS).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Search Engine Marketing in Small and Medium Companies: Status Quo and Perspectives
Alby, T. & Funk, B., 2011, E-Business Managerial Aspects, Solutions and Case Studies. Cruz-Cunha, M. & Varajão, J. (eds.). Hershey: IGI Global Publishing, p. 206-221 16 p.Research output: Contributions to collected editions/works › Chapter › peer-review
- Published
R. Jung Architekturen zur Datenintegration – Gestaltungsempfehlungen auf der Basis fachkonzeptueller Anforderungen
Funk, B., 01.06.2007, In: Wirtschaftsinformatik. 49, 3, p. 224-225 2 p.Research output: Journal contributions › Critical reviews › Research
- Published
Nachhaltigkeitsinformatik
Funk, B. & Niemeyer, P., 2010, Informatik 2010: Service Science - Neue Perspektiven für Informatik. Fähnrich, K.-P. & Franczyk, B. (eds.). Gesellschaft für Informatik e.V., Vol. 2. p. 647-648 2 p. (GI-Edition lecture notes in informatics : Proceedings; vol. 176).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review