Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
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Enhancing museum brands with experiential design to attract low-involvement visitors
Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Sikkenga, J., 29.09.2014, In: Arts Marketing: An International Journal. 4, 1/2, p. 67-86 19 p., 5.Research output: Journal contributions › Journal articles › Research › peer-review
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Musikwissenschaft im Phonomarkt: Bericht zum 1. Lüneburger Musiksymposium im Februar 1999
Marien, E. (ed.) & Heinen, A. (ed.), 2002, Wilhelmshaven: Verlag Florian Noetzel GmbH. 142 p.Research output: Books and anthologies › Conference proceedings › Transfer
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Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Bekmeier-Feuerhahn, S. & Ober-Heilig, N., 2014, 1. ed. Stuttgart: Schäffer-Poeschel Verlag. 196 p.Research output: Books and anthologies › Monographs › Transfer › peer-review
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Culture-specific objectives of change communication: An intercultural perspective
Yüksek, S. & Bekmeier-Feuerhahn, S., 2013, In: Journal of Management and Change. 1/2, 30/31, p. 180-193 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Die Kunst des Möglichen - Management mit Kunst
Bekmeier-Feuerhahn, S. (ed.), van den Berg, K. (ed.), Höhne, S. (ed.), Keller, R. (ed.), Mandel, B. (ed.), Tröndle, M. (ed.) & Zembylas, T. (ed.), 2013, 1 ed. Bielefeld: transcript Verlag. 426 p. (Jahrbuch für Kulturmanagement; vol. 5.2013)Research output: Books and anthologies › Collected editions and anthologies › Research
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How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes
Kollat, J., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 214 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Reprocessing from the inside: Employees' perception of participative CSR approaches
Koch, C., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 227 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Bad Practices in deutschen Unternehmen: Mechanismen im Umgang mit fragwürdiger Moral
Martin, A., Hollborn, M., Jochims, T., Rogée, A., Saggau, C. & Wüst, S., 2015, Lüneburg: Institut für Mittelstandsforschung der Leuphana Universität Lüneburg, 101 p. (Schriften aus dem Institut für Mittelstandsforschung; vol. 45).Research output: Working paper › Working papers
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The Impact of Power Distance Orientation on Recipients' Reactions to Participatory Versus Programmatic Change Communication
Helpap, S., 01.03.2016, In: The Journal of Applied Behavioral Science. 52, 1, p. 5-34 30 p.Research output: Journal contributions › Journal articles › Research › peer-review
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"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review