Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. Journal of the Association for Information Science and Technology (Journal)

    Seitz, L. (Reviewer)

    2021

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  2. Kohlhammer Verlag (Publisher)

    Martin, A. (Editor)

    2017

    Activity: Publication peer-review and editorial workEditor of unfinished anthology/collectionResearch

  3. Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente

    Bekmeier-Feuerhahn, S. (Lecturer)

    13.11.201512.12.2015

    Activity: Talk or presentationGuest lecturesEducation

  4. Kulturpolitische Gesellschaft e.V. (External organisation)

    Jakob, L. (Member)

    2021

    Activity: MembershipLearned societies and special interest organisationsTransfer

  5. Leipziger Universitätsverlag und Akademische Verlagsanstalt AVA (Publisher)

    Bekmeier-Feuerhahn, S. (Editor)

    2010 → …

    Activity: Publication peer-review and editorial workEditor of seriesResearch

  6. Leuphana Concert Lab

    Jakob, L. (Speaker)

    29.11.2023

    Activity: Talk or presentationConference PresentationsResearch

  7. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  8. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    20182019

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  9. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  10. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    09.20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  11. Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

    Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    08.10.201409.10.2014

    Activity: Talk or presentationConference PresentationsResearch

  12. Lüneburger Orgelsymposium - 2013

    Heinen, A. (Organiser)

    19.09.201320.09.2013

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  13. Management and lnternational Networking Workshop 2014

    Helpap, S. (Participant)

    10.10.201412.10.2014

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  14. Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO

    Bekmeier-Feuerhahn, S. (Speaker)

    03.06.201406.06.2014

    Activity: Talk or presentationConference PresentationsResearch

  15. Multiple Work Identities and Strategies of Coping in Times of Crisis: A Case Study on Cuban Musicians as Artpreneurs

    Jakob, L. (Speaker)

    25.06.2024

    Activity: Talk or presentationConference PresentationsResearch

  16. Mythos Publikum

    Bekmeier-Feuerhahn, S. (Speaker)

    05.12.201706.12.2017

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  17. "Nachhaltiger Konsum unter Genderperspektive. Gibt es "geschlechtstypische Nachhaltigkeitsbarrieren?"

    Wallaschkowski, S. (Speaker)

    20.09.201822.09.2018

    Activity: Talk or presentationConference PresentationsResearch

  18. New-Delhi Institute of Management

    Helpap, S. (Visiting researcher)

    03.01.201401.03.2014

    Activity: Visiting an external institutionVisiting an external academic institutionResearch

  19. “No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives

    Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    03.06.201406.06.2014

    Activity: Talk or presentationConference PresentationsResearch