Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
College (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Coordinator)
01.04.2024 → 31.03.2026Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
DERMARKENTAG2016
Nadine Ober-Heilig (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Jana Kollat (Coauthor)
29.09.2016 → 30.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?
Lennart Seitz (Speaker)
27.05.2022Activity: Talk or presentation › Conference Presentations › Research
Doktorandenwerkstatt 2013
Sigrid Bekmeier-Feuerhahn (Organiser), Sevda Helpap (Participant), Ulrike Adam (Participant), Nadine Ober-Heilig (Participant), Andreas Heinen (Participant) & Paula Maria Bögel (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research