Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Professoship
Organisation profile
The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.
Main research areas
Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.
In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.
European Academy of Management - EURAM 2014
Helpap, S. (Participant)
02.06.2014 → 03.06.2014Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
European Academy of Management - EURAM 2014
Helpap, S. (presenter)
04.06.2014 → 06.06.2014Activity: Participating in or organising an academic or articstic event › Conferences › Research
Ergebnispräsentation Besucherstudie Nationaltheater Mannheim: Segmentierung und Umwegrentabilität
Heinen, A. (Lecturer)
06.11.2013Activity: Talk or presentation › Guest lectures › Transfer
Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Seitz, L. (Speaker)
13.12.2021Activity: Talk or presentation › Conference Presentations › Research
EAWOP Small Group Meeting 2016
Helpap, S. (presenter)
08.06.2016 → 10.06.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
Doktorandenwerkstatt 2013
Bekmeier-Feuerhahn, S. (Organiser), Helpap, S. (Participant), Adam, U. (Participant), Ober-Heilig, N. (Participant), Heinen, A. (Participant) & Bögel, P. M. (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?
Seitz, L. (Speaker)
27.05.2022Activity: Talk or presentation › Conference Presentations › Research
Deutscher Orchestertag 2025
Jakob, L. (Moderator)
17.05.2025Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
DERMARKENTAG2016
Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)
29.09.2016 → 30.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research