Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. EAWOP Small Group Meeting 2016

    Helpap, S. (presenter)

    08.06.201610.06.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  2. Doktorandenwerkstatt 2013

    Bekmeier-Feuerhahn, S. (Organiser), Helpap, S. (Participant), Adam, U. (Participant), Ober-Heilig, N. (Participant), Heinen, A. (Participant) & Bögel, P. M. (Participant)

    07.11.201309.11.2013

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  3. Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?

    Seitz, L. (Speaker)

    27.05.2022

    Activity: Talk or presentationConference PresentationsResearch

  4. DERMARKENTAG2016

    Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)

    29.09.201630.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  5. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  6. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  7. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  8. CSR communcation: trigger of crisis risk?

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  9. Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)

    17.09.201519.09.2015

    Activity: Talk or presentationPresentations (poster etc.)Research

  10. Critiques of Power in the Arts Conference

    Jakob, L. (Organiser)

    27.04.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch