The technology-mindset interactions: Leading to incremental, radical or revolutionary innovations

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

Innovation is an integral part of the major transformation in modern business. Modern managers are increasingly pushed from both in- and outside the organization to innovate their processes including products and services. Research typically investigates innovative processes from either a technology perspective or managerial mindset perspective, but rarely both. We argue that technology and mindset should be analyzed in combination, as they are fundamentally co-constitutive albeit with different levels of interaction. We categorize the levels of interaction in a two-by-two model, with the Y-axis representing levels of innovative technology and the X-axis representing levels of innovative mindset. This categorization leads to a theoretical framework, a Technology-Mindset Matrix that consists of four typical technology-mindset interactions. We show how each type leads to unique innovative outcomes, and label the four types; incremental innovation, radical technological innovation, radical mindset innovation, and revolutionary innovation. We illustrate each square with case examples. Furthermore, we discuss core B2B issues managers face when transforming their organizations by moving up from incremental to higher ranked modes of innovation.

Original languageEnglish
JournalIndustrial Marketing Management
Volume79
Pages (from-to)102-113
Number of pages12
ISSN0019-8501
DOIs
Publication statusPublished - 01.05.2019

Bibliographical note

Publisher Copyright:
© 2018 The Authors

    Research areas

  • B2B marketing, Innovation, Managerial mindset determinism, Technological determinism, Technology-mindset matrix
  • Management studies

Documents

DOI

Recently viewed

Publications

  1. Am Grund des Anderen
  2. Moving beyond the heuristic of creative destruction
  3. Anstelle des Staates
  4. Skizze
  5. OH-radical reactivity and direct photolysis of triphenyltin hydroxide in aqueous solution
  6. Fostering preservice teachers’ noticing with structured video feedback: Results of an online- and video-based intervention study
  7. Scoping Review of Existing Evaluations of Smokeless Tobacco Control Policies
  8. Industrial relations without conflicts and state interference?
  9. Environmental capacity and airport operations
  10. The Making of Les Immatériaux
  11. The hidden power of language
  12. Datenbasierte Selbst- und Fremdevaluation
  13. Changing mass priorities
  14. Environmental commitments and rhetoric over the Pandemic crisis
  15. Widerstand und Antisemitismus
  16. An intra-firm perspective on wage profiles and employment of older workers with special reference to human capital and deferred compensation
  17. A dynamic account of self-efficacy in entrepreneurship
  18. Assessment of key competencies
  19. Gaseous nitrogen losses from urea applied to maize on a calcareous fluvo-aquic soil in the North China Plain
  20. § 347
  21. Foliar application of lambda-cyhalothrin modulates root exudate profile and the rhizosphere bacteria community of dioecious Populus cathayana
  22. Environmental factors and seasonal variation in density of mussel larvae (Mytilus edulis) in Danish waters
  23. Supply chain management and reverse logistics
  24. Effect of the gap width in AZ31 magnesium alloy joints obtained by friction stir welding
  25. Correction: Establishing an infrastructure for collaboration in primate cognition research(PLoS ONE (2019) 14:10(e0223675) DOI: 10.1371/journal.pone.0223675)
  26. Management and organization in the work of Michel houellebecq unplugged - voices
  27. Corruption and Social Values
  28. Messen, evaluieren, regulieren
  29. § 177a
  30. Fallstudie
  31. Robert Kolb: Bound Choice, Election, and Wittenberg theological Method. From Martin Luther to the Formula of Concord, Grand Rapids / Cambridge 2005
  32. Queer Studies as Cultural Studies?
  33. § 349 Erklärung des Rücktritts
  34. Existenzgründung
  35. Wertwissen
  36. Bioconversion of renewable feedstocks and agri-food residues into lactic acid
  37. Where the Negative Holds Court
  38. Pop-Musik-Analysen