Journal of Marketing Management, 2333-6080

Journal

  1. Journal articles › Research › Peer-reviewed
  2. Published

    Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study

    Weber, H., Loschelder, D. D., Lang, D. J. & Wiek, A., 24.07.2021, In : Journal of Marketing Management. 37, 11-12, p. 1148-1168 21 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. Published

    Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

    Eberhart, A. K. & Naderer, G., 02.09.2017, In : Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review