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Journal of Marketing Management, ‎2333-6080

Journal

Publications (2)

Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study

Research output: Journal contributions › Journal articles › Research › peer-review

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Research output: Journal contributions › Journal articles › Research › peer-review

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