The Managerial Relevance of Marketing Research

Activity: Talk or presentationConference PresentationsResearch

Werner J. Reinartz - Speaker

Monika Imschloß - Coauthor

Nico Wiegand - Coauthor

    04.06.2018

    Event

    BI-JAMS Thought Leaders’ Conference on Generalizations in Marketing 2018: Systematic Reviews and Meta-Analyses

    03.06.1805.06.18

    Oslo, Norway

    Event: Conference