TY - CHAP

T1 - The Emerging Research Field of Experimentation for Circular Business Model Innovation

AU - Bocken, Nancy M.P.

AU - Weissbrod, Ilka

AU - Antikainen, Maria

N1 - Conference code: 5

PY - 2020/7/2

Y1 - 2020/7/2

N2 - This study explores the role of business model experimentation and its opportunities for accelerating and facilitating the implementation of the circular economy approach in company business models. While researchers in different fields started to investigate the role of business model experiments, also in relation to sustainability (e.g., Chesbrough, 2012; Huijben & Verbong, 2013), the concept of “circular business model experimentation” is still unrefined. The following research question is addressed: What is business model experimentation in a circular economy context?

AB - This study explores the role of business model experimentation and its opportunities for accelerating and facilitating the implementation of the circular economy approach in company business models. While researchers in different fields started to investigate the role of business model experiments, also in relation to sustainability (e.g., Chesbrough, 2012; Huijben & Verbong, 2013), the concept of “circular business model experimentation” is still unrefined. The following research question is addressed: What is business model experimentation in a circular economy context?

KW - Sustainability sciences, Management & Economics

KW - Circular economy

KW - circular business model

KW - sustainable business experiment

KW - circular business model experiment

KW - literature review

M3 - Published abstract in conference proceedings

SP - 106

EP - 110

BT - 5th International Online Conference on New Business Models

A2 - Jonker, Jan

A2 - Faber, Niels

PB - Radboud University Nijmegen

CY - Nijmegen

T2 - 5th International Conference on New Business Model - NBM 2020

Y2 - 1 July 2020 through 2 July 2020

ER -