Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling

Publikation: Beiträge in SammelwerkenAufsätze in SammelwerkenForschung

Authors

OriginalspracheDeutsch
TitelHandbuch Marketingcontrolling
HerausgeberSven Reinecke, Torsten Tomczak, Gerold Geis
Anzahl der Seiten14
ErscheinungsortFrankfurt
VerlagWirtschaftsverlag Carl Ueberreuter
Erscheinungsdatum2001
Seiten322-335
ISBN (Print)3832307672, 978-3832307677
PublikationsstatusErschienen - 2001

Bibliographische Notiz

Literaturangaben

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