Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Handbuch Marketingcontrolling |
| Editors | Sven Reinecke, Torsten Tomczak, Gerold Geis |
| Number of pages | 14 |
| Place of Publication | Frankfurt |
| Publisher | Wirtschaftsverlag Carl Ueberreuter |
| Publication date | 2001 |
| Pages | 322-335 |
| ISBN (print) | 3832307672, 978-3832307677 |
| Publication status | Published - 2001 |
- Management studies