Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Authors

Original languageGerman
Title of host publicationHandbuch Marketingcontrolling
EditorsSven Reinecke, Torsten Tomczak, Gerold Geis
Number of pages14
Place of PublicationFrankfurt
PublisherWirtschaftsverlag Carl Ueberreuter
Publication date2001
Pages322-335
ISBN (print)3832307672, 978-3832307677
Publication statusPublished - 2001