Gespräche über nachhaltigkeit – nachhaltige gespräche? Die kommunikative konstruktion der sozialen fiktion nachhaltigkeit

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

In this article, we retrace how sustainability in our study has been communicatively constructed and how it emerged as a dynamic, but also a relatively stable, social fiction. Also, we contribute to methodological reflections on the practical relevance of the (social) imaginary for action. We rely on an empirical study that explores social science-based conversations between and among individuals who talk about the sustainability of their everyday lives. Within daily life people act sustainably to a limited extent, in conflict to the universal claim of sustainability and its normative validity. The respondents see themselves confronted with this well-known dilemma. With the aid of the documentary method, and drawing on our empirical data, we elaborate on the communicative strategies used to meet the difficult combination of sustainability's demands. We focus on patterns of justification, normative-imaginary thought experiments, and rhetorical distancing from the need for action of the present via conjunctive constructions that lean on desirable or undesirable, dystopic or utopic, alternative scenarios. Theoretically, we rely on communicative constructivism and ISER's (1991) literary-anthropological concept of feigning, applying it to the sociology of knowledge. Talk about sustainability serves as an example of how social fictions with a universal claim to validity are communicatively constructed.

Titel in ÜbersetzungTalks about sustainability—Sustainable talks? communicative construction of the social fiction of sustainability
OriginalspracheDeutsch
Aufsatznummer5
ZeitschriftForum Qualitative Sozialforschung
Jahrgang20
Ausgabenummer1
ISSN1438-5627
DOIs
PublikationsstatusErschienen - 01.2019

    Fachgebiete

  • Documentary method, Focus group, Guideline interview, Interpretative social research, Thinking aloud

DOI