When is green nudging ethically permissible?

Research output: Journal contributionsScientific review articlesResearch


  • C. Tyler DesRoches
  • Daniel Fischer
  • Julia Silver
  • Philip Arthur
  • Rebecca Livernois
  • Timara Crichlow
  • Gil Hersch
  • Michiru Nagatsu
  • Joshua K. Abbott

This review article provides a new perspective on the ethics of green nudging. We advance a new model for assessing the ethical permissibility of green nudges (GNs). On this model, which provides normative guidance for policymakers, a GN is ethically permissible when the intervention is (1) efficacious, (2) cost-effective, and (3) the advantages of the GN (i.e. reducing the environmental harm) are not outweighed by countervailing costs/harms (i.e. for nudgees). While traditional ethical objections to nudges (paternalism, etc.) remain potential normative costs associated with GNs, any such costs must be weighed against the injunction to reduce environmental harm to third parties.

Original languageEnglish
Article number101236
JournalCurrent Opinion in Environmental Sustainability
Number of pages9
Publication statusPublished - 01.02.2023

Bibliographical note

Publisher Copyright:
© 2022 Elsevier B.V.

    Research areas

  • Behavioral Economics, Ethics, Green Nudge, Nudge