TY - JOUR

T1 - What's on in Arts Marketing Research?

AU - Holst, Christian

AU - Myers, Emily M.

AU - Bekmeier-Feuerhahn, Sigrid

PY - 2021/12/1

Y1 - 2021/12/1

N2 - The aim of this article is to provide an overview of current studies and contributions from cultural marketing research and, where applicable, to identify topics and approaches that are currently receiving increased attention. For this purpose six relevant academic journals of cultural management and the nonprofit sector were reviewed. The article identifies digitalisation, co-creation, branding, funding/procurement management and social impact as research areas that are currently receiving a particularly high level of attention. No focal points can be identified with regard to the methodology and epistemologies used. A great variety of different research approaches were identified in the articles reviewed.

AB - The aim of this article is to provide an overview of current studies and contributions from cultural marketing research and, where applicable, to identify topics and approaches that are currently receiving increased attention. For this purpose six relevant academic journals of cultural management and the nonprofit sector were reviewed. The article identifies digitalisation, co-creation, branding, funding/procurement management and social impact as research areas that are currently receiving a particularly high level of attention. No focal points can be identified with regard to the methodology and epistemologies used. A great variety of different research approaches were identified in the articles reviewed.

KW - Management studies

UR - https://jcmcp.org/articles/whats-on-in-arts-marketing-research/?lang=en

UR - https://www.mendeley.com/catalogue/3e85a5f5-86bc-3b0e-9f4d-377b0f282666/

U2 - 10.14361/zkmm-2021-0208

DO - 10.14361/zkmm-2021-0208

M3 - Journal articles

VL - 7

SP - 201

EP - 214

JO - Journal of Cultural Management and Cultural Policy

JF - Journal of Cultural Management and Cultural Policy

SN - 2701-8466

IS - 2

ER -