Digitality offers new opportunities for cultural production, which is suitable for supplementing and expanding purely supply-oriented cultural production. These include simple but comprehensive opportunities for co-creation, i.e., the active inclusion of external resources in the process of value creation. In the context of the closure of cultural institutions in spring 2020, due to the mitigation measures against the spread of the Covid-19 pandemic, some cultural institutions tested new digital ways and modes of cultural production. The article presents a qualitative experiment that was conducted at the Vienna Burgtheater that provides information about the potential and limits of co-creative cultural production in a theatre context.